Prabhudas Lilladher: Geared For The Future

Prabhudas Lilladher: Geared For The Future

Amisha Vora,Joint MD

Amisha Vora

Joint MD

As per capita income rises, India is poised for tremendous growth in financial assets in the next ten years. This is expected to create many opportunities in the areas of Wealth Management, Asset Management and Funding. PL believes technology has not only the power to simplify transacting but also the potential to increase the penetration of financial services in the country. And the company is making itself future-ready to tap this potential.

CEO Insights interviews Amisha Vora, Joint MD and Co-Owner, Prabhudas Lilladher. A leader who walks the tightrope straddling vision and the ground reality.

What are your key strengths in financial services?
In the demanding world of finance, technical skills can make all the difference. In this area, I have been able to develop expertise in company analysis, stock-picking and valuations, and precise market analysis, gained from a deep understanding of micro and macro-economic environments. As also, conceptualising, strategising, and implementing through people empowerment, and the formulation of pertinent policies and processes that lay the foundation of near-perfect systems.

How has your company’s journey been so far and what challenges did you encounter during it?
We, the Prabhudas Lilladher Group, are one of India’s leading and most reputed financial services houses, covering the entire suite of key
financial services. Our biggest asset is a 76-year old legacy of expertise and adherence to the founding principles of integrity, transparency and accountability.

Our businesses include Capital Markets (Institutional Business, Wealth Management and Retail Business) Funds Management and Fund -based operations. Amongst the top institutional brokers in India, we serve 150+ domestic and international institutional investors in equity markets with strong global outreach and robust research.

On the Retail side, we provide online and offline platforms to trade in Equity, Commodities, and Currency & Derivative segments. Backed by solid research, we advise on Mutual Funds, IPOs, Bonds, Fixed Deposits and Alternative Investment Funds.

Prabhudas Lilladher’s biggest asset is its 76-year old legacy of expertise and adherence to the founding principles of integrity, transparency and accountability

We have NRI services, as also many proprietary products to serve individual client needs. On the strength of in-depth knowledge, cutting-edge research and diligent monitoring, our Portfolio Management Service has delivered a CAGR of 21 percent since 2013.

Kindly throw some light on your professional background and experience that helps in moulding strategic business modules for your company.
I played a key role in the rebound of the group following the 2002-03 financial crisis. We grew the institutional business 36-fold in six years. At the end of the sixth year, the bottom-line of the company exceeded the top-line at the beginning of this period and I was offered an equal partnership in the
company in recognition of my effort. Spearheading the Corporate Advisory business, we enabled corporates to raise $1 .8 billion during 2005- 08. During 2008-2010, we set up Prabhudas Lilladher Financial Services Pvt Ltd, the RBI-approved NBFC arm of the PL Group, and PL Capital Markets Pvt Ltd.

After taking charge of the retail division in 2012, I strengthened the company’s presence in key markets and enhanced the quality of advisory services, as a result of which, the business grew at CAGR of 30 percent.

What is the roadmap for your company? How are you updating yourself with the latest technologies/ trends in finance to make your company reach its goals?
The current pandemic has thrown the finance industry into a state of disruption. Embracing technology and going digital is the only way out. Much before the onset of this crisis, we set ourselves the task of becoming digitally-ready in all respects. During the current situation, not only are we functional but also growing and able to service our clients without the slightest compromise.

Productisation, digitisation and diversification sum up our approach. We are continuously investing in building our technological expertise by hiring the best talent and tying up with technology partners. Cutting edge technology and ongoing research are non-negotiable for us.

Amisha Vora, Joint MD
Amisha Vora started her career as an analyst at JM Financial. She played a prominent role in establishing PL Capital Markets Pvt Ltd. In 2012, she took charge of the Retail Division at Prabhudas Lilladher. As a leader, Amisha believes that when you lead by example, you command respect and have people willingly following you and aligning themselves to your vision, even owning it.

Office: Mumbai

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