Top 10 Women CMO - 2022

Marketing is the creative use of truth. So, it is used to be about making a myth and telling it. And now it is about telling a truth and sharing it. For the development of the economy of a firm, revenue generation and creating an everlasting brand impression, Marketing is the holistic approach. For many years, India has been one of the prime destinations for leading marketers, who reached the farthest corner of the rural and urban regions, to make their firms' resources famous among the natives. As a country, India has grown out of the orthodox belief that there are specific roles for women in a firm. Thus, it’s a great omen that the decade witnessed an impressive number of women marketers rising up their ranks to become influential thought leaders and trailblazers.

As a result, alongside the male peers, women are performing exuberantly in corporate domains like technology, business development, human resource development, accounts, customer representation, administration, and a most important vertical marketing. In both the platforms, which are offline and online, women are proficiently increasing a business's reach with successful marketing campaigns. Their innovative strategies, efficient & impactful decision making and incomparable communication skills are regarded as the responsible reasons for a product or service promotion and website traffic for online business expansion. The fact that less than a third of the digital marketing workforce is female, they continue to make progress in battling the challenges like representation, access to senior roles, and the pay gap based on gender. While social media has emerged to become the new source of influence, women marketers have been instrumental in responding to this rapidly changing sector, positioning themselves as industry experts. And about 68 percent of social media influencers are women who leverage the power of social media marketing.

Listing the `Top 10 Women CMO - 2022' in this edition of the CEO Insights magazine, we have symbolized the women empowerment in the corporate sector. The listing features names of the prominent Women CMOs, who are driving marketing strategies successfully across sectors like health and fitness, finance, automobile, technology and a lot more. Their stories are inspiring and hope it encourages the readers to learn marketing from the best. They are the role model marketers in this edition. The listing is prepared by a team of industry veterans, CEOs and VCs, and the CEO Insights editorial board.