Vinay Subramanyam was appointed as the head of marketing for Kellogg India's India and South Asia markets, which include Nepal, Bangladesh, Sri Lanka, and the Maldives, on April 17. He will be in charge of scaling category development, driving strategic initiatives, and overseeing the organization's brand and marketing initiatives, according to the company.
Between 2011 and 2015, Subramanyam worked at Kellogg in sales development and category marketing roles. He started his new job in April and will be based in Mumbai.
He was the Chief Marketing Officer at Pidilite Industries before rejoining Kellogg India. He previously led marketing for Britannia Industries Ltd. He has also held various sales and marketing positions throughout his career and has led large, successful teams. In 2002, he began his career at VIP Industries as an Area Sales Manager.
Prashant Peres, Managing Director, Kellogg South Asia, commented on the appointment, saying, "We are thrilled to welcome Vinay Subramanyam back to Kellogg." His track record of building large brands, launching successful innovations, and understanding the essence of who we are will bring a new perspective to Kellogg's purposeful marketing agenda, elevating our brand and marketing strategy. He will play an important role in our exciting agenda to reimagine South Asia's food future."