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Rajkumari: Reaping the Fruits of Uncompromising Quality & Excellent Customer Service

Rajkumari: Reaping the Fruits of Uncompromising Quality & Excellent Customer Service

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Tanishka Sharma, Co-Founder, Designer & Fashion Stylist, Neha Sharma, Co-Founder, Operations & Marketing Head,  Smrati Sharma, Co-Founder, Creative Head & Fashion Stylist
What is the greatest gift a child can give to one’s mother? For a mother, the satisfaction of witnessing her children’s ascent will be far more meaningful than receiving a jewelry with a six-figure price tag. Is there anything that can bring her greater joy than feasting her eyes on all her children united to run a successful business in her name as an incredible payback to their mother? Brought to life by three sisters Neha Sharma (Operations & Marketing Head), Tanishka Sharma(Designer & Fashion Stylist) and Smrati Sharma (Creative Head & Fashion Stylist), Rajkumari is one such e-Commerce platform that was born out of the passion and love towards their mother Rajkumari Sharma. Catering to the demography of average middle-class and upper middle class women, Rajkumari provides the best quality customized designer outfits Ethnic, western & Indo Western within its target customers’ budget and as per their requirements.

"Rajkumari’s story acquired a Cinderella-like twist with its Lashkara Anarkali collection, which in one shot catapulted the company’s sales figures straight into stratosphere"

A Heart-to-Heart Connection
Although all three sisters are distinctive from each other in nature, right from the educational stream they pursued to their dreams in life, at the end, they are all linked with the love towards their mother and the desire to take pride in her name. Understanding the needs of hours of childhood, the trio hustled into their studies well and earned a good academic record. After earning her engineering stripes as one of the class toppers, Neha kickstarted her career in the IT industry and worked at renowned software development companies such as Samsung and HCL for 7.5 years. Her devotion towards her job didn’t curtail her even a little from fashion industry. She kept an eye on trending and know-how in the industry without any intention of entering into it. However, the destiny has planned some thing unpredictable for her.

Later in 2016, Neha held hands of her other two sisters and grasped the desire of meeting the dreams with reality making them one! In 2017, she left her cushy job as Team Lead from HCL to embark on the entrepreneurial venture and take possession of ‘fashion’ for a lifetime as an indebtedness to Rajkumari, their mother. “Since childhood, I was inspired by my mother, who had her own boutique and was training girls to stitch. During my days in the corporates, I always had this feeling that something was missing. It is the ability to provide job to others in a field I love that makes me feel complete,” proclaims Neha.

She poured her entire life's savings into the business and began her path to entrepreneurship from their own apartment in 2016 (officially registered as an LLP in 2017). Thanks to her experience in the IT industry, she was familiar with the nuances involved in generating online traffic through digital marketing. Hence, running an e-Commerce business was a cakewalk for her. For Smrati however, Rajkumari was a dream come true, since she had been raring to give a shape to the fashion ideas she had in her mind. A post graduate in Creative Designing, she proficiently translated her passion for fashion and professional expertise to design high-quality outfits with distinct designs.

Similarly, Tanishka is a well-known model possessing a postgraduate diploma in Fashion Designing, who contributes to churning-out unique collections designed in tandem with the latest trends. She has always been following the fashion shows & trends however, what she used to follow more than anything is her mother. Tanishka affirms, “I am proud that how I used to follow my mother, the world will be following Rajkumari (her) soon”.

Similarly, Tanishka is a well-known model possessing a postgraduate
diploma in Fashion Designing, who contributes to churning-out unique collections designed in tandem with the latest trends. She has always been following the fashion shows & trends how ever, what she used to follow more than anything is her mother. Tanishka affirms, “I am proud that how I used to follow my mother, the world will be following Rajkumari (her) soon”.

Rags to Riches
This trio soon made inroads into the apparel business with their unswerving commitment to quality, outstanding designs, competitive prices and excellent service, which earned them a loyal and gradually growing customer base. Rajkumari’s story acquired a Cinderella-like twist with its Lashkara Anarkali collection, which in one shot catapulted the company’s sales figures straight into stratosphere. “Lashkara Anarkali was the most trending product for nearly four years. We still get orders for this collection,” affirms Tanishka.

Success isn’t something which comes by building castles in the air; it comes with perseverance and day-to-day hard-work to achieve


However, it is the company’s stark focus on achieving cent percent customer satisfaction that enabled it to thrive amidst the fierce competition in the market and earn a stellar reputation. “We take great pride in the fact that our products have never received any negative comment from our clients till now,” remarks Neha. Initially, when it did get complaints regarding logistics like late arrival and delivery status unclear, Rajkumari nipped the tie-up with that courier company immediately and onboarded a new logistics partner, because for the company, bringing the smile of satisfaction on its customers’ face is much more important than monetary benefits. Currently, the company’s products are also available in marketplaces like Amazon, Flipkart, Paytm, and Clubfactory.

This explains how Rajkumari has achieved an enviable online presence (121,000 followers on Instagram) within such a short span, not to mention the excellent customer reviews it has received on its Facebook Page (4.9 out of 5-star rating) and e-Commerce sites like Amazon & Flipkart. Smrati remarks, “Success isn’t something which comes by building castles in the air; it comes with perseverance and day-to-day hard-work to achieve”.

To Neha, one of the major elements that ushered her through the stairs of success is her determination to never turning back. In her vision, what has been holding her still to success goals is exploring the fashion world and exposing her green thumb of marketing strategies in taking Rajkumari at the heights of easy streets! In the early days, when Rajkumari was still waiting for the larger world to awaken to its prowess and Neha was in low spirits, her husband was always there to motivate her. “My family never stopped me from quitting my job and chasing my dreams. Even when I was disheartened that the company didn’t get the response I expected, my husband encouraged me not to take any step back and go high,” says Neha.

A Healthy & Happy Workplace
Spreading the positivity, Rajkumari vests immense importance on creating a healthy workplace where all the 22 members (three designers, two tailor masters, ten tailors and three helpers in manufacturing unit along with four IT Staff) in its lean, mean team are treated equally so that they can be more focused on their work. The company celebrates every occasion and often throws parties for strengthening the team bonding and motivation. Following their mother’s footsteps, Rajkumari provides free training to Fashion Interns, which helps them to understand the industry experience and enhance their creative skills.

Rajkumari uses latest machinery (Juki Sewing Machines) and technologies for the manufacturing processes. The team is given ample room to experiment and innovate to bring-out pieces with unique designs. Besides keeping a tab on the latest trends by exploring the internet, Rajkumari also sends its people to participate in various exhibitions. “I recently participated in Garments Technology Expo - 2020, where I learnt about the
various machineries that can be used to automate our work and churn-out more products with less manpower,” adds Neha.

A Healthy & Happy Workplace
Spreading the positivity, Rajkumari vests immense importance on creating a healthy workplace where all the 22 members (three designers, two tailor masters, ten tailors and three helpers in manufacturing unit along with four IT Staff) in its lean, mean team are treated equally so that they can be more focused on their work. The company celebrates every occasion and often throws parties for strengthening the team bonding and motivation. Following their mother’s footsteps, Rajkumari provides free training to Fashion Interns, which helps them to understand the industry experience and enhance their creative skills.


Rajkumari uses latest machinery (Juki Sewing Machines) and technologies for the manufacturing processes. The team is given ample room to experiment and innovate to bring out pieces with unique designs. Besides keeping a tab on the latest trends by exploring the internet, Rajkumari also sends its people to participate in various exhibitions. “I recently participated in Garments Technology Expo – 2020, where I learnt about the various machineries that can be used to automate our work and churn-out more products withless manpower,” adds Neha.


Even now, Rajkumari is in the process of concocting unique outfits like mother daughter sets, theme based party outfits and complete wedding outfit packages for bride, bridesmaids and the family members, and will also be launching a Rajkumari Shopping Application soon. Tremendous credit to this innovative spirit, Rajkumari, which was bootstrapped with a few thousand rupees, has raked-up a whopping revenue of Rs. 70 lakh in 2019 solely through its online business. Gearing-up to further channelize its growth trajectory in the offline medium as well in this year, the company is currently looking to raise funds for launching its franchised outlets & designer showrooms. Judging by the three sisters’ indefatigable passion and unwavering dedication, it is safe to say that they have set the stone rolling only to grow big.

Key Management:
Neha Sharma, Co-Founder, Operations & Marketing Head
Neha has been one of the major characters in setting-up Rajkumari and bringing her sisters’ expertise in fashion to light. Having worked in leading IT corporations, she is a fashion enthusiast who spends her free time on exploring ways to translate the latest trends into affordable outfits, apart from playing mobile games.

Tanishka Sharma, Co-Founder, Designer & Fashion Stylist
Tanishka,the enlightened face of Rajkumari, is a well known model. She found herself as a statue of fashion and clothing in childhood itself. Quite a hard worker and multi tasker, she also takes great interest in brainstorming fashion trends, designing and making her suggestions into Rajkumari’s collection.

Smrati Sharma, Co-Founder, Creative Head & Fashion Stylist
Smrati is a master of her own subtle creative mind that goes beyond the bars of simplicity, who acquired her post-graduate degree in Creative Designing from Footwear Design & Development Institute. Her goals in life and career stand holding the roots of fashion & talent and now, she is accomplishing those dreams at Rajkumari.

Locations: Noida
Awards & Recognition:
•Best Collection Award in JD Institute Fashion Show
•Dresses selected for London Fashion Week

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