Prasad Muddam: Bringing Prototype From Concept Sketching To Create Concurrent Design Solutions | CEOInsights Vendor
Prasad Muddam: Bringing Prototype From Concept Sketching To Create Concurrent Design Solutions

Prasad Muddam: Bringing Prototype From Concept Sketching To Create Concurrent Design Solutions

Prasad Muddam,   Founder & Chief Executive Officer

Prasad Muddam

Founder & Chief Executive Officer

Globally, healthcare providers recognize that severe neonatal jaundice is a silent cause of significant neonatal morbidity and mortality. Heamac Healthcare, under Prasad Muddam, introduces a smart design approach to technology for neonatal jaundice management. Their algorithm adds efficiency and helps to reduce prolonged treatment time as well as their human centric design approach prioritizes the needs of the Newborn in the first place.

Prasad Muddam, the founder of Heamac Healthcare, is a mechanical engineer and has completed his PG in Product Design from the MIT Institute of Design. Before founding his own company, he worked as an Industrial Designer both in India and the USA and played a crucial role in launching their 1st Products.

Prasad Muddam engages in an exclusive interaction with CEO Insight

Tell us about your professional background and experience. What inspired you to start this venture into entrepreneurship and what drives you today?
I am a product designer and was into developing and designing Medical Devices. When I had my 1st child, doctors said my baby was suffering from jaundice and she had to be shifted to a pediatric hospital which was 50 miles away. We as parents were worried for our baby and the anxiety was not tolerable. When I visited my baby, I have seen the device and realized that I have worked for that product and it was a triggering point for me to dedicate myself to work in the field of newborn care.

I started my entrepreneurial Journey in a Bio-Design, Healthcare Entrepreneurship Fellowship program from CfHE, IIT Hyderabad. During the clinical immersion, I and my team had an affinity toward maternal and childcare needs and understood that jaundice is one of the neglected needs in the field of neonatology.

How would you define Heamac Healthcare as an organization and its position in the market? What
is the unique proposition that your organization offers to its clients?
Heamac Is a design and Empathy driven startup which is focused to solve the unmet needs in Maternal and Child Health. We have started focusing on the maternal and child care sector where Newborn Jaundice is the most neglected problem. In high income countries, Newborn jaundice is easily treated with phototherapy and rarely leads to kernicterus, it is a type of preventable brain damage that can occur if severe jaundice goes untreated. In low and middle income countries, however, kernicterus ranks as the seventh leading cause of mortality in Newborns. The only solution for critical cases is Blood Transfusion and it is highly reported in the lower pyramid sector but the chances of survival are nascent post blood transfusion, so prevention is the only solution.

If you have an idea then be bold & pursue it

Our customers are Maternal and Child Care Hospitals both Govt. and Private and we are also targeting Pediatric clinics which serve small towns and in resource constrained settings. We have collaborated with QMS ISO 13485 Medical Device Manufacturing and Distribution partner for the large scale Product Deployment. Heamac sees vast potential in the area as the market size for neonatal Phototherapy devices is USD 1.2 billion for India alone.

Tell us about the challenges you face in your position and how you overcome those challenges.
Entrepreneurship is a challenging journey and it's not always glamorous as it portrays from the outside as it requires a lot of patience and determination to stick to the journey. Along with the scarcity in supply of semiconductors, the next challenge was to find a local vendor in Hyderabad which consumed a larger chunk of our time, and this process should be as per ISO13485 Medical device Safety standards. We have overcome all these obstacles and had developed our final product and are heading to clinical evaluation in Maternal and Child hospitals in Hyderabad.

How do you maintain the perfect balance between your personal and professional life? What is your success mantra?
I believe that one who is in bliss by him/herself can spread the same to others. My Guru had always told me that Design is a never ending process, and we always try to make it much better than today. It is always better to have something than nothing, So I always try to add
some value to both my personal and professional life and being consistent is the key to a sustainable and successful life.

Why did you choose Telangana to be the breeding ground for your business? What advice would you give to budding entrepreneurs?
Telangana has emerged as a State that provides the right climate for the growth of new business. The new Industrial Policy brought out by the Government of Telangana promises to revolutionize the way the industrial sector.

Prasad Muddam, Founder & Chief Executive Officer, Heamac Healthcare
Prasad Muddam has completed his Mechanical Engineering from Andhra University and Product Design from MIT Institute of Design. Before founding Heamac Healthcare, he worked as an Industrial Designer in MNCs and in startups, both India and the USA to develop diverse MedTech Products which includes Assistive technologies for Rehaband Specially abled people, and also in maternal and Child care sectorsright now he working with his team to launch the neonatal care product nLite 360® which is an Intelligent Phototherapy Device to treat New born Jaundice.

•Hobbies: Keep Updating with new techniques and technology, sketching and painting
•Favorite Cuisine: Indian
•Favorite Book: Sapiens by Yuval Noah Harari
•Favorite Travel Destination:
High Altitude Places

•Awards & Recognition: Instrumental in fetching many Products innovation awards for Heamac Healthcare Pvt. Ltd. they are as follows
•Nominated in the Lexus Design Awards 2020 in the category of product design.
•We won the HCP Excellence award at the Healthcare Product Summit 2020 powered by the Mahavir Group. The award was received from Mr. Jayesh Ranjan, IAS, Secretary, IT Telangana State
•Best early stage startup award at IKMC 2020 organized by IKP Knowledge Park India
•We are in the Top 5 startups at Bio-Asia Conference 2020The award was received by K.T. Rama Rao Minister of Municipal Administration and Urban Development of Telangana
•3M-CII Young Innovators Challenge Award 2020 in Product innovation
•Winners of NBEC competition conducted by C-Camp in Maternal and Child Health category & Received cash Price from WIN Foundation
•Winner of Idea 2 Implementation Business Pitch Competition 2022 Conducted by Indian Institute of Management Calcutta.

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