Madhulika Joshi Pallod , CEO and Chief Creative Officer, Martist Services Pvt Ltd
Madhulika Joshi Pallod : Taking Brands From Concept To Impact By Crafting Complete Brand Experiences
When marketing was shifting from isolated brand campaigns to integrated, multi-platform strategies, professionals with eternal creative flame led the evolution from within building the structures that would support meaningful, purpose-driven communication for brands in the AI era. This embraces the story of Madhulika Joshi Pallod, CEO and Chief Creative Officer of Martist Services Pvt Ltd, and the founder of Deep Purple Creation, the creative production wing of Martist. Over the past 20 years, Madhulika has built a legacy of transforming creative marketing, defining the systems, client engagement models and strategic frameworks. Under her aegis, Martist Strategic Creative Partner agency thrives on an integrated approach, providing solutions including branding, design, digital and social marketing, content making, PR and visual storytelling–strategy being on top of it.
"Woke" is Not Working
By: Sujith Vasudevan, Managing Editor
The “woke” advertisements are not selling like they used to. For instance, the luxury car manufacturer, Jaguar, made a controversial woke rebrand and advertising campaign last year, featuring
The Ingredients Of A World Class Organization
By: Sajeev Kale, Managing Director, ZChem Specialities
Sajeev is an entrepreneur and leader with more than 40 years of experience in a wide range of roles in reputable and important multinational corporations (MNCs). Strategic management
By: Vasudevan Ramaswami, Managing Partner, Verts Management Consulting
Vasudevan is a finance aficionado with four decades of experience in financial services spanning organizations like Citibank N.A, Bank of America
By: Balaji Viswanathan, MD & CEO, Expleo Solutions
Starting his career as banking professional, Balaji gradually traversed onto the technology and business transformation area within the highly regulated BFSI sector. Today, he has over three decades
By: Abinash Mishra, CSMO, Captain Steel India
The building materials industry in India is an essential sector that plays a crucial part in the economic development of the country. With the ongoing growth
Top 10 CEOs From Ad Agencies - 2025
In the fast-paced world of advertising, where creativity collides with technology and consumer behavior evolves at lightning speed, the role of ad agency CEOs has never been more critical. These leaders stand at the intersection of ideas, business strategy, and cultural influence, shaping narratives that not only sell products but also define brands and inspire movements.
Ad agencies CEOs today are more than just business heads, they are visionaries who balance creativity with commerce. They oversee multidisciplinary teams of strategists, designers, content creators, and data scientists, ensuring campaigns resonate across traditional and digital platforms. With consumer attention fragmented across social media, streaming platforms, and immersive experiences, CEOs must continually adapt, driving innovation while safeguarding the essence of storytelling.
"Ad agencies CEOs today are more than just business heads; they are visionaries who balance creativity with commerce. They oversee multidisciplinary teams of strategists, designers, content creators, and data scientists, ensuring campaigns resonate across traditional and digital platforms"
The modern advertising landscape also demands agility. CEOs are guiding agencies through a period of disruption marked by AI-powered personalization, influencer marketing, sustainability-driven messaging, and experiential branding. They are tasked with not only delivering measurable ROI to clients but also fostering trust, authenticity, and cultural relevance in an era of skepticism and short attention spans.
Behind every award-winning campaign or viral idea, there is a CEO setting the vision, nurturing creative risk-taking, and forging partnerships that amplify impact. Their leadership goes beyond managing accounts; it’s about building enduring relationships between brands and people.
As advertising continues to redefine itself in the digital-first economy, ad agency CEOs remain the architects of transformation, proving that creativity, when guided by bold leadership, has the power to shape markets and minds a like.
CEO Insights in this issue presents a list of ‘Top 10 CEOs From Ad Agencies - 2025' who have leveraged their extensive industry expertise and experience in offering effective skills to the market. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. We recognize their valuable contribution to the ever expanding and competitive market and their ability to sustain themselves and emerge as top contestants through their reliable knowledge.
Company Logo | Company Management | Company Name | Company Description |
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Aditya Kanthy, CEO | Omnicom Advertising Group | He leads strategy, creativity, and innovation to drive the agency’s growth, focusing on helping businesses connect with consumers through purpose-driven communication |
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Amitesh Rao,CEO - South Asia | Leo Burnett India | He has a background in advertising, marketing, and brand leadership, and has worked with leading global and Indian brands to deliver impactful campaigns |
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Harsha Razdan, CEO - South Asia | Dentsu | He specializes in graphic design, editing, logo design, packaging design, brand design, advertising, digital marketing, social media marketing, mobile marketing, and content strategy |
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James B, CEO | Bright Ads Digital India | He specializes in digital marketing, graphic design, web development, search engine optimization (SEO), advertising, logo design, and social media marketing |
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Madhav Tallapragada, Founder & CEO | Mark - Creative & Digital Agency | With expertise in strategy, design, and digital innovation, he leads the agency in delivering creative solutions that connect businesses with their audiences in meaningful ways |
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Madhulika Joshi Pallod , CEO & Chief Creative Officer | Martist | Her leadership has played a key role in growing the agency into a creative and trusted marketing firm that helps brands connect with their audiences in meaningful ways |
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Mithila Saraf,CEO | Famous Innovations | With a background in advertising and brand building, she focuses on driving impactful campaigns that connect businesses with consumers in memorable ways |
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Rahul Doshi , CEO | Marastu | He brings over 20 years of experience in digital marketing and has scaled multiple companies by driving growth through innovation and data-driven strategies |
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Rajesh VR, Group CEO | Ogilvy | With experience in advertising, branding, and business leadership, he drives innovation and creativity to strengthen the agency’s position as a global leader in marketing and communi - cations |
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Ranjith Chakkath , Founder & CEO | Ninja Media Creations | An entrepreneur known for transforming railway advertising in India, he has a background in mathematics and technology and combines strategic insight, creativity, and resilience |
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