The rapid shift to digital engagement has prompted businesses to re-evaluate which channels warrant increased investment. The value of video content, social media and digital advertisements especially has...
With the wave of Great Resignation, we saw many job hoppers shifting from startups to...
Product Management (PM) has always been the bread and butter of any product company....
The Covid brought about various disruptions. The most significant change was the shift...
Digitization is the need of today. Growing pressure from digital natives and demanding customers who expect instant gratification of an Amazon-like...
Marketing has evolved from its traditional role of being communication and campaign-focused to becoming more flexible, innovative, and responsive....
In an interaction with CEO Insights, Bindiya Bhatt, Director, Myntra, expounds on why enterprises are betting big on fashion and e-commerce...
Have you ever wondered why a good person does an unethical act? A research study of ordinary people, like you and me, over an extended period of...
For over a decade now, the tenure of the CMO has remained the shortest among C-Suite members. While many blame the CMO for not being agile enough...
“Do More with Less” is a mindset and working in a start-up. I live and practice this mantra every day. One must think outside the box when it...
Real Estate is traditionally seen as a man’s world is going through a rapid transition where women are actively participating and contributing to...
Henry Ford once said, “How come when I want a pair of hands, I get a Human Being as well”. Far too long, Corporate India has ignored the...