What is a Slippery Slope and How to Avoid One?

Have you ever wondered why a good person does an unethical act? A research study of ordinary people, like you and me, over an extended period of time reveals how easy it is for ‘good’ people, starting...

What CEOs and CMOs Want from Each Other, How to Bridge the Trust Gap

For over a decade now, the tenure of the CMO has remained the shortest among C-Suite...

Five Ways to Bootstrap Marketing in a Start-Up

“Do More with Less” is a mindset and working in a start-up. I live and practice...

Empowering Women in Investment and Wealth Management

Real Estate is traditionally seen as a man’s world is going through a rapid...

The Business Case For Mental Well-Being

Henry Ford once said, “How come when I want a pair of hands, I get a Human Being as well”. Far too long, Corporate India has ignored the...

Right HR Strategy for Top Talent Acquisition through Strong Employment Branding

Employment brand image is a very important factor, as potential employees see it as the kind of environment that they will experience in the...

New Age Technology In Fast Changing Landscape

What we witness today is a world which is evolving and adapting itself to the disruptions caused by the emerging and changing technologies. The...

Relevance of Competition Law in Algorithm Driven Digital Market

Adam Smith introduced the theory of ‘invisible hand’ meaning, ‘free market economy left to their own devices will produce results more...

ABI(Agribusiness Incubators) transforming the Indian Agritech Sector for a Self-Reliant India

A combined experience of nearly 20 years in Innovation, Incubation, Startup mentoring, Corporates and Life Sciences Research. She has a rich...

Marketing during a Pandemic

It’s been over two months and the world has come to a halt. One would never have thought that entire countries would lock down, people’s...

Women in Leadership - Bridging the Gender Gap

Leadership as a term is universal and making it a gender issue would not be fair. As a leader, one would have to exhibit basic qualities of...

Brands Push Senior Citizens To Evolve Digitally, Making Them More Susceptible Towards Cybercrime

Over the past five years, inclusion of technology in our lives has been significant, and this has changed the way we do things. The convenience...