What You Seek is Seeking You - Marketing in the Digital Age

Marketing has evolved from its traditional role of being communication and campaign-focused to becoming more flexible, innovative, and responsive. Traditional marketing strategies are not effective anymore...

Fashion Clocks - How Clothing Helps In Business...

In an interaction with CEO Insights, Bindiya Bhatt, Director, Myntra, expounds on why...

What is a Slippery Slope and How to Avoid One?

Have you ever wondered why a good person does an unethical act? A research study of...

What CEOs and CMOs Want from Each Other, How to...

For over a decade now, the tenure of the CMO has remained the shortest among C-Suite...

Five Ways to Bootstrap Marketing in a Start-Up

“Do More with Less” is a mindset and working in a start-up. I live and practice this mantra every day. One must think outside the box when it...

Empowering Women in Investment and Wealth Management

Real Estate is traditionally seen as a man’s world is going through a rapid transition where women are actively participating and contributing to...

The Business Case For Mental Well-Being

Henry Ford once said, “How come when I want a pair of hands, I get a Human Being as well”. Far too long, Corporate India has ignored the...

Right HR Strategy for Top Talent Acquisition through Strong Employment Branding

Employment brand image is a very important factor, as potential employees see it as the kind of environment that they will experience in the...

New Age Technology In Fast Changing Landscape

What we witness today is a world which is evolving and adapting itself to the disruptions caused by the emerging and changing technologies. The...

Relevance of Competition Law in Algorithm Driven Digital Market

Adam Smith introduced the theory of ‘invisible hand’ meaning, ‘free market economy left to their own devices will produce results more...

ABI(Agribusiness Incubators) transforming the Indian Agritech Sector for a Self-Reliant India

A combined experience of nearly 20 years in Innovation, Incubation, Startup mentoring, Corporates and Life Sciences Research. She has a rich...

Marketing during a Pandemic

It’s been over two months and the world has come to a halt. One would never have thought that entire countries would lock down, people’s...

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