The Business Case For Mental Well-Being

Henry Ford once said, “How come when I want a pair of hands, I get a Human Being as well”. Far too long, Corporate India has ignored the importance of mental well-being among employees. While physical...

Right HR Strategy for Top Talent Acquisition through Strong Employment Branding

Employment brand image is a very important factor, as potential employees see it as the...

New Age Technology In Fast Changing Landscape

What we witness today is a world which is evolving and adapting itself to the...

Relevance of Competition Law in Algorithm Driven Digital Market

Adam Smith introduced the theory of ‘invisible hand’ meaning, ‘free market...

ABI(Agribusiness Incubators) transforming the Indian Agritech Sector for a Self-Reliant India

A combined experience of nearly 20 years in Innovation, Incubation, Startup mentoring, Corporates and Life Sciences Research. She has a rich...

Marketing during a Pandemic

It’s been over two months and the world has come to a halt. One would never have thought that entire countries would lock down, people’s...

Women in Leadership - Bridging the Gender Gap

Leadership as a term is universal and making it a gender issue would not be fair. As a leader, one would have to exhibit basic qualities of...

Brands Push Senior Citizens To Evolve Digitally, Making Them More Susceptible Towards Cybercrime

Over the past five years, inclusion of technology in our lives has been significant, and this has changed the way we do things. The convenience...

From Providing Mentorship to Networking Advantages: How Incubators are Driving the Growth of Agri-Tech Sector

The agriculture sector is one of the biggest contributors to the Indian economy. It is still woefully fragmented and unorganized. The scope for...

AI & Audience: How AI Can Help You Target Your Marketing Efforts More Than Ever?

Everyone is talking about Artificial Intelligence (AI) these days. It seems that AI is all powerful, and can be used for everything from creating...

A Note for a Modern Marketer: Content Ignites Engaging Conversations with Millennials

Ever since marketing was acknowledged as a discipline in its own right, marketers have been using a multitude of tools and strategies to reach out...

The Growing Trend of Women Occupying Executive Roles in the FMCG Industry

Inclusivity and Diversity seem to be the buzzwords in most Corporate HR circles in recent times. We have sprouted ‘inclusivity trainers’ by the...