Amitabh Ray, The Former Managing Director
In the corporate realm, something that spread alongside the pandemic was the digital transformation fever. According to MarketsAndMarkets.com, the global Digital Transformation Market size was valued at $594.5 Billion in 2022 and is projected to rise over $1,548.9 Billion by the end of 2027, rising at a whopping CAGR of 21.1 percent. It’s lucid that the global enterprise realm is building a solid technology axis for its functioning. This radical transformation is hosting a paradigm shift in how organizations look at business opportunities and corporate governance. Amitabh Ray, the former head of centurion multinational organizations, author, and keynote Speaker, engages in an exclusive interview with CEO Insights to decipher the challenges and opportunities in the global business landscape amidst the ongoing technology transformation fever. With more than three decades of business acumen, Amitabh has had an incredible professional journey from corporate leadership to mentorship and beyond. His latest stint was with Ericsson Global Services India as the Managing Director. Below is an excerpt from the interview.
You Must Get It Right!
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The demand generation function has undergone several waves of transformation over the past decades in line with the technology revolution. From black & white print ads to digital hoardings, video ads, and social media ads, we have come
Delivering Modern Customer Experience And Engagement With Enterprise Technology
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The need to digitize and transform customer engagement stems from the deepest insecurities of businesses in terms of customer loyalty and life-time value. The real importance of this
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Procurement is a crucial function for any organization as it involves sourcing, purchasing, and managing goods and services required
By: Lucas Johnson, Vice President, Zippo Global Marketing
In a conversation with Bimlesh Prasad, Correspondent, CEO Insights, Lucas talked about
By: Deepak Gupta, Country Head - SEA, ZOTAC Technology
To establish a brand, first we have to get into the brand, their vision, product line, internal working and few steps are very necessary to map the market- 1.Market Size 2.Target consumers
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Below are the essential elements derived by Anuja Karlmarx, Director Human Resources, ITW
Top 10 CEOs in Marketing - 2023
Find your Brand’s Voice with Apt Market Leaders
Today, the marketing landscape has evolved widely. In this era of the Internet where 45 percent of the world’s population is on social media, 60 percent of people use the Internet and 93 percent of online interaction starts with search engines, every business is rapidly switching to digital services over manual. And marketing is not an exception. Being one of the most cost-effective and fastest mediums of influencing consumers for businesses to expand and grow, digital marketing is now widely connecting the global audience. Meanwhile, to stay abreast of this global competition, the newage marketers are leaving no stones unturned in leveraging virtual and augmented reality, artificial intelligence, voice search, and many other new technologies and trends to remain afloat in the market, reach new customers and drive more sales.
"It's not what you sell that matters as much as how you sell it!"
New-age Marketing Leaders: Like marketing, having an apt market leader is equally important for businesses to remain at the edge. With newage marketers entering into the marketing landscape,weaponized with innovative ideas, new platforms, and technological solutions, the marketing landscape is witnessing a constant evolution. Whilst the evolution happening around the industry is welcoming and presents endless opportunities, keeping up with the shifts and rising demands is equally painful. Hence, the thrust to stand out in a highly saturated market and rise above the noise, brings in skilled new-age market leaders into the frame. These leaders with their deep expertise and experience, injecting apt marketing strategies into businesses, that results in creating a lasting demand, reputation, and competition for the firm’s given brands.
CEO Insights in this issue presents a list of ‘Top 10 CEOs in Marketing - 2023' who have leveraged their extensive industry expertise and experience in offering effective skills to the market. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. We recognize their valuable contribution to the ever expanding and competitive market and their ability to sustain themselves and emerge as top contestants through their reliable knowledge.
|Aashish Rai,Co-Founder & CEO
|A business leader & brand strategist with two and a half decades of progressive leadership experience with Fortune 500 companies
|Akshat Talwar, Founder & CEO
|A dynamic leader with a focus on creativity and strategy, providing a range of services, from brand development to content creation, to help businesses reach their marketing goals
|Amit Kumar, Founder & CEO
|A dynamic leader with more than two decades of experience with Start-ups and large organizations in with all aspects of digital marketing such as customer acquisition & retention, ROI driven campaign planning & execution, and more
|Chetan Deshpande, CEO
|Next Level Marketers
|An entrepreneur with more than a decade of experience in digital marketing, has designed, developed and implemented digital strategies to enhance business value for customers who are from multiple industries around the world
|Dev Abhilash, CEO
|A passiionate leader showcasing his skills formulating new strategies as well as providing his clients with a revolutionary form of advertising
|Kiran Upadhya, CEO
|Lead to Market
|A startup specialist with two decades of experience in IT & BPO operations, technical support, customer service, with expertise in leadership qualities and high interpersonal skills
|Puneet Mittal, Founder & CEO
|Puneet Mittal Digital Marketing
|A pioneer marketer with a successful record of accomplishments in the IT industries, real estate, FMCG and education, with expertise in digital marketing, web development, ecommerce, and SEO
|Rajat Jain, CEO
|A digital marketing consultant with a decade of experience, he is expertise in social media, growth hacking, idea champion, entrepreneur and more
|Rajiv Sharma , Founder & CEO
|As an evolutionist researcher by profession, who spent over two decades in the market research industry, passionate about helping aspiring buds grow and develop
|Shivankit Arora, CEO
|As a marketing adviser to multiple companies, he understands how digital marketing needs to be implemented to build a business from the ground up and make it thrive in the market