Crafting Impactful Brand Stories

The Chief Marketing Officer's duties have grown beyond creating brands and overseeing campaigns in today's connected, customer-focused economy. The modern CMO has a crucial position where data, technology, creativity, and business strategy come together to determine how a brand is seen as well as how it develops, competes, and innovates.

The CMO has emerged as one of the most important voices on the executive team, driving growth through narrative-driven insights and customer-centered strategies as businesses adjust to swift digital improvements, shifting consumer behaviors, and intense market rivalry.

In the current edition of CEOInsights India magazine, we feature some of India’s most promising marketing leaders. Leveraging their

business acumen and expertise, these business leaders are at the forefront of creating memorable brand campaigns and crafting strong brand presence.

In this edition, meet Rohia Munavar Shaik, the Chief Marketing Officer at Cyberminder, with a career built across journalism, digital marketing, and strategy leadership. She has worked across global industries including AI, technology, gaming, events, and data, shaping impactful narratives that connect brands with audiences through empathy, clarity, and purpose-driven communication.

We also feature an interaction with Rahul Karthikeyan, the Chief Marketing Officer at Interview Bit, with a career spanning across ad networks, digital leadership, and edtech brand building. He specializes in creating trust-driven, product-first marketing strategies, leveraging data, AI, and storytelling to build lasting brands that transform learner journeys and drive meaningful impact.

Through in-depth interviews we get a glimpse of what goes into building strong marketing campaigns and beyond.

Read on and do let us know your thoughts.