Axis Direct Introduces 'YIELD' to Make Investments in bonds

Axis Direct has launched an online platform that would enable buying and selling bonds and debentures in the secondary market named 'YIELD'.

Axis Direct is the online brand of Axis Securities, which in turn is a wholly-owned subsidiary of Axis Bank.

Through a simple investment process, YIELD would allow the retail investors a direct access to the debt instruments. This would also eliminate the hassle of filling up physical forms or the necessity for separate KYC with the bond institutions.

Furthermore, in order to facilitate transactions only in secure options, it aggregates only 'AAA' to 'A' rated quality debt instruments available for investment in the secondary market.

In a statement the company says, thus, by offering competitive rates and technical know-how, YIELD would empower the investors to make the right investment decision. However, the trades and settlement of transactions executed would be reported on BSE NDS platform.

Apart from diversification, investment in bonds offers safety during market volatility due to fixed coupon rates. Bonds enable investors to earn better value from their investments with higher fixed returns.