Cognizant Steers the Strategic Wheel by Acquiring Lev: Expanding Digital Marketing Experience

The leading professional service company, Cognizant announces to have acquired Lev to enhance, automate and personalize the customer engagement. Lev is a privately held digital marketing company, that will now be responsible to provide the data-driven insights & strategic solutions in gaining an extra-edge to expand Cognizant’s salesforce.

“In this unprecedented time of uncertainty, we remain committed to our client and partner-focused strategy, investing in capabilities that help clients become fully digital, data-enabled, customer-centric organizations. We continue to significantly invest in the cloud as one of our strategic priorities,” says Greg Hyttenrauch, President - Digital Systems and Technology, Cognizant.

Lev is a specialist in salesforce marketing cloud solutions, equipping marketers to offer highly flexible and customizable CRM platforms to forge stronger customer connections to drive better revenue. From tech strategic consulting, architecture design, technical optimization to application integration services, it caters to a basket of services. Its creative customer engagement solutions are enjoyed by a wide range of clientele across industries ranging from healthcare, technology to financial service firms.

We are thrilled to be joining Cognizant with their rich expertise in data, cloud, and Salesforce solutions. Together, we will be able to address a broader array of business and technology challenges for our clients

Marketers face ever-increasing expectations to take their campaigns to the next level and drive even more value. Lev provides the strategic consulting and technical expertise for Marketing Cloud that enables marketers to create deeper connections with their customers and deliver strong ROI,” says Michael Burton, CEO, Lev. “We are thrilled to be joining Cognizant with their rich expertise in data, cloud, and Salesforce solutions. Together, we will be able to address a broader array of business and technology challenges for our clients,” he adds.
“Lev is Cognizant’s third cloud-related acquisition announced in 2020. It will expand Cognizant’s consulting capabilities to help marketers implement Marketing Cloud, personalize customer connections, and in turn generate better leads. Coupling this with our deep Salesforce quote-to-cash expertise, we will enable clients to effectively use the cloud to transform their critical lead-to-cash processes,” says Greg. The acquisition is sure to expand Cognizant’s Salesforce practice and is expected to be closed in the first quarter of 2020, subject to satisfaction of certain closing conditions.