Flipkart, an online retailer, announced the opening of a new fulfillment center in Patna.

In addition to creating more than 1,100 direct and indirect job opportunities, the 4.5 lakh square foot facility will serve a network of more than 6,600 vendors throughout Bihar.

A fulfillment center is a business that handles and completes orders for customers by keeping inventory, selecting, packaging, and sending goods straight to customers.

To increase delivery volume and speed throughout the region's more than 1,000 pin codes, the Patna facility will serve a broad variety of product categories, such as major appliances, mobile accessories, health, and beauty.

Furthermore, Flipkart has begun implementing its rapid commerce service, Flipkart Minutes, in some areas of Bengaluru. 

Customers who use the new service can have a variety of things delivered to them in 10 to 15 minutes, including groceries and smartphones.

 

Customers who purchase items from the e-commerce company for Rs 100, or $1.20, will receive free delivery.

Even though the instant commerce model has failed in many other regions, Flipkart is the newest player in the sector and is rapidly gaining traction in India.

In recent months, quick commerce companies—which depend on hundreds of tiny warehouses or "dark stores" to deliver goods quickly—have branched out into a wide range of industries, including electronics and fashion, and are progressively encroaching on Amazon's and Flipkart's conventional markets.

This action is taken at a time when India's fast commerce industry is exhibiting incredible growth and resilience. Urban Indian consumers have responded favorably to the ease of 10-minute grocery deliveries, which bodes well for businesses like SoftBank-backed Swiggy Instamart, StepStone-backed Zepto, and Zomato-owned Blinkit.

Although Flipkart dominates the Indian e-commerce business, Amazon has a greater hold on Indian consumers living in cities. Quick commerce is seen by the Bengaluru-based business as a means of gaining some of Amazon's most valuable Indian clients.

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In its marketing campaigns, Amazon has questioned the quality of products from "fast" delivery providers and has focused on same-day delivery for Prime members, indicating little interest in breaking into the Indian quick commerce business.