To partially finance its Rs.12,650 crore purchase of a 40 percent share in Hindustan Coca-Cola Holdings Pvt Ltd (HCCH), the parent company of Coca-Cola's biggest bottling partner in India, Jubilant Bhartia Group is seeking to raise more than Rs.5,650 crore through non-convertible debentures (NCDs) across two group organizations.

Jubilant Bevco and Jubilant Beverages, two divisions of the Jubilant Bhartia Group, are making a calculated strategic move by entering the bond market to increase their presence in the beverage sector.

While Jubilant Beverages wants to fund 26.50 billion rupees at a yield of nine percent, Jubilant Bevco wants to raise 30 billion rupees at a yield of 9.15 percent. Investor bids for these Crisil-rated AA bonds are scheduled for June 4. At 126.50 billion rupees, the acquisition is backed by a mix of debt and equity, including mandatory convertible preference shares from a private investor.

Jubilant's aggressive financial plan demonstrates a rising desire for wise investments in important industries. With their initial 16.95 billion rupee pledge, anchor investors Franklin Templeton and HDFC Mutual Fund show great trust. Expected bids may increase mutual fund competitiveness and affect bond yields, providing alert investors with possible chances.

This acquisition is a step towards sectoral consolidation in addition to strengthening Jubilant Bhartia's position in the Indian beverage market.

Such strategic stakes could change the competitive environment globally as multinational corporations adjust to market and geopolitical circumstances, paving the way for future cross-border partnerships and investment patterns.

 

Separately, amid the group's acquisition of HCCB, Domino's Pizza operator Jubilant FoodWorks Ltd. (JFL) has halted the growth of the Chinese fast-casual brand Hong's Kitchen and the international coffee and doughnut chain Dunkin' Donuts to concentrate on its other, bigger brands, Domino's Pizza and Popeyes.

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As of March 31, 2025, there were 2,179 Domino's Pizza locations in 475 Indian cities. In comparison, according to JFL's website, as of March 31, '25, there are 31 Dunkin' outlets spread throughout 14 cities. In 2012, JFL built its first Dunkin' Donuts location in India, and it quickly grew to over 70 locations.