Weaverstory Signs MoU With Chhattisgarh State Handloom Development and Marketing Cooperative Federation To Aid Local Craftsmen
WeaverStory, a leading online marketplace for authentic handloom sarees and fabrics, has announced the signing of a Memorandum of Understanding (MOU) with the Chhattisgarh State Handloom Development and Marketing Cooperative Federation, Raipur (Chhattisgarh Handloom) to promote the rich heritage of Chhattisgarh's handloom industry and provide a platform for its weavers to showcase their unique craftsmanship.
"Through this memorandum of understanding, we will collaborate with WeaverStory to create a platform for Chhattisgarh's weavers to showcase their unique craftsmanship and connect with a larger audience." "We are confident that this collaboration will assist us in promoting and preserving the state's traditional handloom techniques," stated Rekha Shukla, Managing Director of Chhattisgarh Handloom.
This MOU between WeaverStory and Chhattisgarh Handloom will benefit over 44,000 weavers who operate 14,000 handlooms across the state, as well as over 900 SHGs, by bringing their handmade products to customers all over the world via their online store www.weaverstory.com and their flagship stores in Delhi and Hyderabad.
The collaboration between WeaverStory and Chhattisgarh Handloom is an important step towards promoting and maintaining India's unique handloom legacy, as well as helping the lives of the state's weavers and SHGs. With this collaboration, weavers will be able to present new designs, marketable products, and innovations to the international market. WeaverStory and CG Handlooms will collaborate on this new adventure. To compete with power looms, the handloom industry need such convergence and platforms.
WeaverStory was founded on August 8, 2015, on National Handloom Day, as an endeavour to celebrate and honour traditional Indian hand woven textiles. It has won the hearts of people in 20 nations over the last seven years by bridging the gap between aficionados of authentic Indian handlooms and the artists and weavers who create them.