Paresh Vij
Founder & Director
U&I's offerings perfectly blend innovative technologies, unique designsand compelling prices. The U&I team has seasoned and talented professionals with decades of experience in lifestyle products, design, and e-commerce technologies. The company aims to scale the ladder and become India’s most trusted lifestyle and portable electronics brand by ensuring premium quality at competitive prices.
U&I engages in an exclusive interaction with CEO Insights, here’s the snippet.
Give a brief account about the journey of U&I. Where is the company positioned in the industry?
Established in 2019, U&I is India’s most progressive Gadget Accessory and Consumer Electronics brand. Over the years, we have grown a lot and have positioned ourselves as one of the leaders in the consumer electronics segment, offering innovative products at affordable prices. We have been focusing on building an emotional connection with our audience through branding exercises and have been associated with celebrities like Shahid Kapoor, John Abraham, Adah Sharma, Rakul Preet Singh, Mouni Roy, and more. To drive consideration in existing markets and build awareness in new markets, we believe celebrities, with their popularity and strong audience
connections, help brands like us to create and establish stronger consumer relationships.
In the last three years, we have overtaken many established brands in the Indian accessories market and emerged as a market leader. We aspire to be known as a one-stop shop for all those looking to stay ahead of the curve.
Tell us about the unique aspects of your products that place them as a favourable choice among customers. Are there new products that you are working on?
What differentiates us in a highly competitive market is our passion to bring highquality products that boast innovative technologies, and unique designs, at compelling prices. We have an excellent research and development team, which helps us identify the various requirements of our customers and develop the products accordingly.
As far as product development is concerned, it is an ongoing process for us. We are currently focusing on the TWS segment as we feel that the TWS category is very much in demand and plan to come up with more products in the category such as Earbuds, Speakers, and more.
Tell us about the latest consumer trends and how do you constantly adapt to the needs of the customers?What are the value additions that customers can expect from your products and services?
Consumer trends could be short lived, how ever, what stands consistent through times is that consumers seek to differentiate products along with value for money. Therefore, the quest for better, faster, and affordable products will always be on. It is a difficult task for manufacturers to balance these contrasting value propositions. They can’t certainly afford to rely on a blockbuster product, the key is to develop a strong innovation funnel. Over the next few years, themes such as the Internet of things, Augmented and Virtual Reality, and Metaverse will drive consumer demand.
We are committed to serving our customers with the best quality and
In the last three years, we have overtaken many established brands in the Indian accessories market and emerged as a market leader. We aspire to be known as a one-stop shop for all those looking to stay ahead of the curve.
Constantly working on customer feedback is the key for development
Tell us about the unique aspects of your products that place them as a favourable choice among customers. Are there new products that you are working on?
What differentiates us in a highly competitive market is our passion to bring highquality products that boast innovative technologies, and unique designs, at compelling prices. We have an excellent research and development team, which helps us identify the various requirements of our customers and develop the products accordingly.
As far as product development is concerned, it is an ongoing process for us. We are currently focusing on the TWS segment as we feel that the TWS category is very much in demand and plan to come up with more products in the category such as Earbuds, Speakers, and more.
Tell us about the latest consumer trends and how do you constantly adapt to the needs of the customers?What are the value additions that customers can expect from your products and services?
Consumer trends could be short lived, how ever, what stands consistent through times is that consumers seek to differentiate products along with value for money. Therefore, the quest for better, faster, and affordable products will always be on. It is a difficult task for manufacturers to balance these contrasting value propositions. They can’t certainly afford to rely on a blockbuster product, the key is to develop a strong innovation funnel. Over the next few years, themes such as the Internet of things, Augmented and Virtual Reality, and Metaverse will drive consumer demand.
We are committed to serving our customers with the best quality and
innovative products and our key focus is to continue to bring new products that are stylish, trendy, portable as well as affordable. With these continuous additions, we aim to scale up and become a coveted brand that offers a plethora of products in terms of quality, design as well as pricing. Today we see ourselves as the prominent leaders in the prevailing market with our wide array of product portfolio for end-users from every segment.
How is the team built and what motivates them the most to ensure client satisfaction?
Over a short span, we have built a strong team of talented professionals with decades of experience in lifestyle products designing and e-Commerce technologies. They have a proven track record to deliver success in their respective spaces and we consider this team as our biggest competitive advantage. What motivates the team to drive customer satisfaction is our customer obsessed work culture. We keenly listen to customer feedback distil insights and constantly work to make better products.
What is the role U&I has envisioned to take in the near future? What is the level of impact it strives to bring to the market?
U&I has always been the first mover in bringing the latest innovations to the consumer, thereby consolidating its position in the market. Our vision is to become India’s most trusted lifestyle and portable electronics brand by providing quality products at competitive prices.
We believe in teamwork, and our team from time to time does market research about the priorities of the customers and caters to their preferences. We plan our market strategies as per the customer needs and develop products accordingly.
Paresh Vij, Founder & Director, U&I
U&I is India’s most progressive Gadget Accessory and Consumer Electronics brand. Over the years, they have grown a lot and have positioned themselves as one of the leaders in the consumer electronics segment, offering innovative products at affordable prices. The company aims to scale the ladder and become India’s most trusted lifestyle and portable electronics brand by ensuring premium quality at competitive prices.
How is the team built and what motivates them the most to ensure client satisfaction?
Over a short span, we have built a strong team of talented professionals with decades of experience in lifestyle products designing and e-Commerce technologies. They have a proven track record to deliver success in their respective spaces and we consider this team as our biggest competitive advantage. What motivates the team to drive customer satisfaction is our customer obsessed work culture. We keenly listen to customer feedback distil insights and constantly work to make better products.
What is the role U&I has envisioned to take in the near future? What is the level of impact it strives to bring to the market?
U&I has always been the first mover in bringing the latest innovations to the consumer, thereby consolidating its position in the market. Our vision is to become India’s most trusted lifestyle and portable electronics brand by providing quality products at competitive prices.
We believe in teamwork, and our team from time to time does market research about the priorities of the customers and caters to their preferences. We plan our market strategies as per the customer needs and develop products accordingly.
Paresh Vij, Founder & Director, U&I
U&I is India’s most progressive Gadget Accessory and Consumer Electronics brand. Over the years, they have grown a lot and have positioned themselves as one of the leaders in the consumer electronics segment, offering innovative products at affordable prices. The company aims to scale the ladder and become India’s most trusted lifestyle and portable electronics brand by ensuring premium quality at competitive prices.