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Startups Done Well Can Attract Skilled Workforce

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Ashish Aggarwal, CEO, Indo Innovations

Ashish Aggarwal, CEO, Indo Innovations

In today’s evolving marketplace, a skilled workforce isn’t a luxury, but a necessity. Our world is constantly changing; this fact is evident in our aspirations, habits and our society. The perennial shift and change in the human psyche with time has also diversified the face of our economy and the way we look at development and progress. Just like Chinese Premier Li Keqiang said, “Changes call for innovation, and innovation leads to progress”, today in our knowledge-based society innovation has become the driving force behind economy at every level and organization.

A skilled workforce is important to render productivity and efficiency to the workplace. Moreover, a skilled workforce is significant for economic growth, creation of dynamism and promotion of creative ingenuity in the industry.

Today, economy has become multi-faceted with all kinds of traditional organizations like corporate houses, companies and MNCs driving our economy. However, due to increased risks associated with introducing new products and services, these well established companies hesitate to innovate boldly and stick to reinventing their existing products. This is trend has led to the birth of a somewhat non-traditional offshoot of big corps, start-ups. Albeit being small companies, start-ups play a gigantic role in the economy of the nation. Through their operations they are commercializing innovations, offering jobs, and injecting competition in the existing industry. Start-ups are also pivotal in creating space for creativity to come forth and prosper within the sector.

The key to the growth of any company is the perfect combination of a brilliant idea, drive to innovate and a skilled and dedicated workforce. Having a steadfast belief and investing in a coveted skilled workforce can easily and quickly shoot any organization to the top.

Today, skilled workforce all over the world is actively participating in the start-up culture. Many people are even singularly opting to work for start-ups and small organizations instead of big corporations. In a way, start-ups are attracting, hiring and retaining talented people for their organisations better than most well established companies. But why is this happening, given the fact that investing in a start-up is considered risky? There are a plethora of reasons why, that even though the future of start-ups is seen with eyes full of suspicion, they are still enticing people.
Apart from the obvious reasons like unconventional company culture & benefits, employee centricity, and career development options, one of the most crucial factors behind this attraction is the decor. More often than not, start-ups have a more inviting, colourful interior as compared to big corporations where monotony is king.

Multiple studies have shown that interior designing affects the psyche of the people in the room. Some colours can infuse creativity and alertness while others can suck the life out of a room. Colour scheme, furniture, floor design – all of this can either motivate a person or make him feel tired and drained. Therefore, it is necessary to break the wheel of monotony especially, in office spaces.

Start-ups are the proof of the fact that there are better quality jobs with higher level of satisfaction available outside of big companies. Moreover, people don’t want to work in a typical office with after rows of cubicles paired with the same chairs and tables, coupled with the overly used neutral and lacklustre colour schemes which exude dullness and suppresses individuality. They rather work in a somewhere with creative places for creative work, coupled with furniture that is not only modern in its make but also in its design. But not only that, according to psychologist Carl Jung, colours act as a stimulus and in an office space, a splash of colour here and there can be helpful in evoking a better, more creative and focused response from the employees.

Additionally, furniture also plays an important on swaying the sub-conscious mind of the potential employees. It isn’t just necessary for accommodating people, giving them a place to sit and work; furniture also gives off a vibe about the kind of culture the office promotes. Therefore, offices with comfortable desks and chairs which are aesthetic and complimenting of the colour scheme exude a more inviting and accepting aura as compared to the depressing furnishing that many organizations stick to.

Even statistics are in favour of having a quirky office space. It has been noted that people working in an idiosyncratic environments have a 50 percent increase in their rate of performance. Nicely done offices are known to curb tendency of procrastination and laziness in the employees saving approximately 4.3 hours every week. Studies have also found that the productivity of an employee can be increased by 17.5 percent just by providing the right chairs.

Since start-ups are themselves the innovative arm of the traditional market, they provide an innovative environment, in terms of interiors, and attract talented people easily. They create spaces infused with colour and individuality and use modern furniture. Through their decor, they give people a glimpse of their company culture and distinctive brand. Start-ups with unorthodox settings promote company growth as well as growth of their personnel by not subjecting them to an environment which is devoid of personality and stimulus and thus, many skilled people love to join them.