Leading provider of technology solutions and digital transformation, 3i Infotech Limited, presents a new brand identity for ‘NuRe’, a dynamic vertical for digital business that houses creative projects.
The company's dedication to expanding enterprises ethically and rapidly is symbolized by the new logo, which features the convergence of rectangles and promises quality and long-lasting outcomes at the nexus of innovation.
The transformation story of NuRe is embodied in a logo that stands for the power of convergence.
The symbol, which is based on the deliberate junction of geometric shapes, reflects the brand's commitment to innovation, teamwork, and change.
NuRe's logo, which was inspired by the periodic table's elegance, depicts it as a catalyst—a place where different elements come together to generate strong compounds.
Addressing the momentous occasion, Thompson P. Gnanam, Managing Director, and Global CEO, 3i Infotech, stated, “With this renewed brand identity of NuRe, we recommit to our clients, aiming for excellence and helping businesses advance in a robust and responsible manner. As a core tech company, this new logo, represents our promise to deliver Return on Digital”.
“Introducing NuRe as the designated vertical for the digital suite of products has proven highly effective. NuRe's fresh approach towards providing seamless digital transformation has led to a remarkable increase in the new order book by 100 logos.” Gnanam added, “We believe in being Cognitive Powered, Cloud First, Digital Inside, and Edge Ready, leveraging these pillars to solve modern-day business complexities with efficiency.”
The logo serves as a visual representation of NuRe's mission as an inventive, problem-solving partner by signifying the company's position at the intersection of a broad range of services, products, platforms, and startups under incubation. Bright hues embrace a young and inclusive atmosphere, reflecting the dynamic nature of the organization. Underpinned by the slogan "Return on Digital," NuRe's story reveals itself as a dedication to long-term value in the digital age, where the coming together of disparate components results in continuous excellence. NuRe's varied goods are presented in a smooth and cohesive manner thanks to the hybrid brand architecture.
Rangapriya Goutham, Chief Marketing Officer, 3i Infotech, emphasized, “It was not just about getting the brand visual right. Instead, it was building a brand architecture that supported the NuRe ecosystem. The visual has two distinct shapes of a square and a rectangle, both playing unique roles and finally culminating in our aim of engineering bespoke solutions to address every unique problem of each of our customers.”
The commitment of 3i Infotech to promoting innovation gave rise to NuRe. The company NuRe was founded to assist its clients in embracing digital transformation in a tangible way since the constantly changing tech landscape necessitated a new strategy.
NuRe has developed into an ecosystem that provides a broad range of services, goods, platforms, and enterprises that have been incubated. It is a representation of customer-centric innovation, problem-solving, and teamwork. The new NuRe brand is a true depiction of its main objective since it appeals to the younger generation of innovators and thinkers.
Establishing NuRe's distinct brand identity is crucial for 3i Infotech. The goal of NuRe's new brand identity is to inspire the company to reach greater heights in addition to telling an engaging tale. Realizing the necessity of transitioning from cloud technology alone to a partner for full digital transformation.