Dr. Mohammed Khan, Founder, President & CEO, Khans Media City, 0
We live in an ever-changing world today. No industry, including media and entertainment, remains unaffected. Since leading means managing change, leadership has increasingly become a relevant concept in organisations. The technological changes, citizen journalism and the rising competition have forced media and entertainment companies to look out for talented and trained leaders who are capable of leading in tough and constantly changing situations.
Covid-19 has completely changed the way we receive the creative content from watching movies digitally to concerts streamed through musician's house to virtual museum tours. Nowadays, being connected with something creative has become important to maintain our sanity and this has become even more crucial during the pandemic. As a result, the businesses who make creative content had to reconfigure how they work and lead during the times of isolation. But what lessons did the media and entertainment industry learn from these experiences? In order to succeed, there is an urgent need to prioritize one thing leadership.
But why is leadership so important? A business that faces finance shortage can take a loan, the one that experiences location problems can shift, the business who is in need to increase the production can enlarge its factory. However, the business that lacks leadership has very few possibilities of surviving and even less possibilities to achieve success, no matter to which industry the business belongs. Apart from this, leadership is crucial because companies must be guided with the ways in which they can improve their daily performance and overcome their weaknesses in order to be able to adapt to changes originated by new market conditions.
A media and entertainment industry has special features in terms of leadership, which must be quickly understood by those who wish to succeed and lead in a market that is characterized by creativity and where there is existence of intangible assets. This helps in guiding the employees towards an affordable and attractive goal. However, leadership in organisations is not only based on good will and courage, it also requires a deep knowledge about the professionals working in this industry, including journalists, presenters, scriptwriters, actors, creative people and distributors.
guiding the employees towards an affordable and
A media and entertainment industry has special features in terms of leadership, which must be quickly understood by those who wish to succeed and lead in a market that is characterized by creativity and where there is existence of intangible assets
Leaders should have the skills to - focus on relationships and problems of the present times; trust others; take risks accordingly; and working without expecting appreciation. He must be an excellent listener. He must listen to the ones who develop new, different pictures from the real world.
Here are five characteristics of a leader:
1. A leader should have a clear idea of what he wants to do. He should implement his leading point of view with diligence and strength, despite setbacks;
2. He should have passion for the work he performs and thus, should reflect hope and inspiration to others;
3. He should have integrity, consisting of knowledge of himself (if a leader doesn't know himself, he could hardly know others), sincerity and maturity;
4. A leader should have confidence, in himself and his work. This must be earned through efforts and hard work;
5. He must have curiosity and audacity. He should always learn new things and should have the courage to undertake them. He should not be afraid of losing.
One of the main features of a leader in media and entertainment company is skill management. It is extremely important to possess this quality as the way to manage skills has been changed in the last years. Every organisation around the world faces these complex and changeable scenarios that demand new efforts to develop and motivate the necessary talent in order to operate effectively and competitively. A leader must also know how to judge the performance of an individual in accordance with the team's talent.
So, one thing that is very clear is that the post-Covid era will demand more leadership skills than ever. Also, remote work is not going anywhere in the coming years and hence, leaders should start to develop new skill set to motivate and collaborate remotely. Leaders will also need to learn to support and motivate individuals as well as teams to adapt the changes caused by Covid-19. Hiring leaders with appropriate skill set will also help the companies to save time and money and preserve morale.
The new leadership paradigm will need leaders that are connected, leaders who have the ability to create good relationships with their teams and audiences in new and creative ways. Entertainment leaders who possess these skills will also help their companies succeed in such an industry that is going through a tough phase.