Weaddo: A Young Firm Promising Performance Marketing And Conversion Rate Optimization Solution

Sanchit has completed his degree in BTech in Computer Science. He has worked with Smile Group, WPP- Possible Worldwide, Leo Burnett and Internet Moguls across the value chain between clients and their digital marketing goals. Sanhit has been a part of award-winning campaigns digitally like Dominos Hungry Kya, Atithi Devo Bhava and Eureka Forbes Paani Ka Doctor.

Protik Basu has completed his Btech with MBA in Management. He has worked as head of digital in companies like Airtel, Lemon Tree Hotels and Dunkin Donuts before starting Weaddo. Protik has been awarded multiple times during my professional career and have also spoken on many forums as keynote and guest speaker.

As India’s startup industry expands and thrives, it also catalyzes contemporary social and economic measures like digital transformation, creativity, employment, and overall quality of life for its individuals. And, considering how tightly integrated the business model is, if a region continues to establish a viable startup ecosystem, it frequently allows it to the leading technological content.

CEO Insights interviewed Sanchit Babbar and Protik Basu (Founders) of Weaddo, which was founded by Sanchit Babbar and Protik Basu as Founders and Joydeep Ganguly as Co-Founder, where in they enlightened us about their entrepreneurial journey and the inception story of their company.

What was the idea behind the inception of Weaddo? What inspired you on this entrepreneurial journey?
Weaddo was founded on the premise that the future of business is seamless and based on the consumer experience, which is traceable and directly linked to positive and measurable business impact. And that's what we set out to do: break down silos and provide business and customer-centric solutions.

Our tagline and philosophy is “Strategize. Transform. Experience. Growth”

So, in a nutshell, we offer realistic solutions to businesses that are also cutting-edge, giving them a
competitive advantage and completely owning the company growth plans with them. We've rarely said, We can't do this!'

Our inspiration has come from our desire to do things differently to be more of a business partner rather than a warehouse of people doing the same thing and delivering cookie-cutter solutions. This drive stems from our experiences as intrapreneurs at previous jobs before launching Weaddo. We simply applied this theory to our positions as entrepreneurs.

The greatest source of inspiration is that we love what we do. And we have been fortunate to find an opportunity to develop a company while loving what we do. So, we may assume that we understand the Confucian adage that if one loves their work, it is not called work!

Weaddo provides a combination of solutions such as Data Intelligence, Market Intelligence, Interface Design and so on. Please tell us about them, with a focus on the flagship offering.
We also created a structure that encapsulates our services, and we concentrate on cutting-edge marketing strategies that span the broad spectrum of business needs, which is unusual for a boutique company like us.

The architecture is also the differentiator that we provide

to our partners and clients. The system is known as AMTx,which stands for Analytics, Marketing, and Technology with an X factor of Design Thinking and Conversion Rate Optimization. Based on complete consulting + execution approach, we progress from analytics (the why) to marketing (the what) to technology (the how). This encapsulates all the ingredients that go into developing a cutting-edge digital business solution while also allowing us the versatility to craft custom solutions.

We have two divisions in our business based on this framework service packages as an offering and a product division. We graduated a one-of-a-kind product named Brndaddo, an AI-powered brand control program that, even in stealth mode, has been adopted by multiple clients across multiple geographies. We are currently developing something special in the analytics domain.

Tell us about the client base and how your solutions are benefitting the clients to take their business to the next level?
In Swahili, Addo means 'King of the Road'. Adding a We to it depicts what we are in two ways at the same time. It works like this: We make YOU the King of the Road, with YOU as our clients and partners. It also operates as 'We are the King of the Road,' because we offer our one-of-a-kind set of skills and solutions. It is also a perfect icebreaker and conversation starter. We are often asked what it entails!

Weaddo was founded on the premise that the future of business is seamless and based on the consumer experience, which is traceable and directly linked to positive and measurable business impact

Our client base is spread across e-commerce, retail, FMCG, telecom, technology with marquee names such as Airtel, Unilever, Bausch & Lomb, D2h, EY, Apex and more, to name a few. We have partners and clients across the USA, UK, Bangladesh, Nepal, Africa and Dubai and we have just started.

Protik Basu, Founder

Please tell us about your team of experts and their experience in making Weaddo a name to reckon with? How do you motivate your team to stay ahead of the technologies and market trends?
We have a seasoned and experienced team with experience in e-commerce, hospitality, digital PR, analytics, and other fields. Our team consists of more than 50 people, with an average of nearly ten years of experience. This enables us to provide insights into almost every industry that contacts us. We have used technology to ensure that our processes are completely automated, on the cloud, and that no matter where they are, everybody is linked and knows how to delight the clients today!

We conduct extensive internal training to ensure that everyone is up to date on the latest developments and improvements in the rapidly evolving digital and technology space. But, most importantly, we inspire people to innovate by allowing them the luxury of failure this has enabled us to avoid being shackled to doing the same thing every day, allowing us to have specific moments of insight that lead to client and consumer delights.