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Marketing Gurus Transforming Brand Values

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Marketing Gurus Transforming Brand Values

Anamika Sahu, Managing Editor, 0

What is escalating any organization’s brand value is how it is presented and positioned in the market to various stake holders including customers. Marketers play an important role in enabling this through brand building and brand promotion whilst implementing other major change makers (decisions & strategies).

From brand management to market research, marketing communication, to product management and more, a
CMO should be the master of strong leadership skills, an excellent communicator, proven understanding of data analysis tools, and hold the ability to lead in a constantly evolving environment.

Indeed, with the changing times, the role of CMOs has become critical. The complex environment is making their job even critical. As businesses work to reinvent their product, channel, and demand strategies in the midst of the new normal, CMOs have to move faster than anticipated by anyone.

Let us look at some of the CMOs and how they are transforming their brand identity through innovative approaches. We bring to you their stories and strategies in our current edition titled, ‘Top 10 Chief Marketing Officers - 2021’. Our panel of experts comprising industry veterans, CEOs, marketing gurus, and our Editorial Board together have shortlisted the names and finalized the featured leaders from the marketing arena. Read to know more about them.
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