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Packing A Punch

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Packing A Punch

Anamika Sahu, Managing Editor, 0

People have a wrong perception that brand means the visual identity of a product/company alone. If you think so, then you are completely wrong. And if your brand consultant also thinks so, then you need to seriously look for an alternative as branding is no more just the logo that consumers/customers remember, but the emotional connect you create with them through aligning your brand purpose. With strategic discipline, branding will always outperform the competition by converting customers to fans, advocates and evangelists.
Especially during the current pandemic, having a branding partner is more essential than ever. Though almost every company is dealing with financial crunch, especially startups and MSMEs, but those who have been practicing branding exercises will have the advantage. Brands who have contributed in any way possible towards enabling government deal with the pandemic or contributed on their own have already left a mark on the hearts of the consumers.

A different tone of branding exercise, companies need to pack a punch more stronger than ever to ensure their survival and success. If you are looking at such branding partner than our current edition of CEO Insights magazine brings to you the story of some eminent branding consultants. We scrutinized several branding consultants for months and then handpicked few companies to bring to you their story. From their unique features to their offerings, their struggle, their team and their future roadmap, we bring to you an end-to-end perspective to better understand them and then pick you branding partner. Read to know more about them.

Do let us know what you think!

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