Pankaj Khanna, Founder and Managing Director, Gem Selections, KhannaGems, 0
Artificial intelligence and machine learning have been fueling tech solutions across varied sectors and the gems and jewelry industry is starting on a similar path now. While speedy headway has been made towards the production processes of the industry, gems and jewelry designing essentially remains traditional, laborious and time-consuming. Also, with a pandemic surrounding our lives, the concept of social distancing has become the new normal and to keep the jewels and jewelry business growing at an even stronger pace, the use of AI and ML along with 3D Hologram technology can help maintain even stronger customer relationships providing them the best in class facilities at the ease of their homes.
The gems and jewelry market are a forever flourishing space in India. Technology innovations, coupled with the expanding retail sector and the growing use of e-commerce in India, are offering the Indian customers with surplus choices in quality, service and convenience. For the success of any jewelry and gemstones brand, a supplier needs to connect with the customer at multiple levels and provide every possible solution to facilitate purchase and promote loyalty. The use of AI, ML and 3D hologram in the gems and jewelry sector is what will add value to the brand in the coming times.
The need of the hour is perfectly aimed Precision Marketing that serves to the individual needs of every carefully etched out target section of the customer base,
Specifically, for the gemstones industry the use of AI will help the brands to increase their sales manifolds. With the help of the latest technology pioneered and applied by Gem Selections now in India, the customers can see the gemstones from all the angles & also clearly see the inclusions in it before making the purchase which adds to the customer satisfaction. This additionally helps the customers in staying home safely and still enjoying the shopping experience virtually.
The need of the hour is perfectly aimed precision marketing that serves to the individual needs of every carefully etched out target section of the customer base, made possible via AI-based software
How Does The Use Of AI/ML Help?
1. Not only does it create a better rapport between customer and sales partner, but it also allows the company to gain a wide pool of customer insights.
2. When client and sales data is handled through these algorithms, the AI model uncovers actionable data about a business and its buyers and inventory which help a brand make more informed business decisions in the long run.
3. The ease with which the customers can access, verify and even try jewelry and gems at the ease of their homes adds value to the brand and develops customer trust.
4. Use of 3D Hologram adds authenticity and class to your jewels that are highly adored by the customers
The new age reality is the use of advanced technologies to keep your business up to date and to stay ahead of your competitors, be it any sector.