CEO Insights engaged in a one-on-one interaction with Tushar, the Managing Director of Supergrip Friction Products. Let’s hear from him.
"The success of a company lies in its ability to build a strong team, uphold discipline, & respect the work of its employees"
Brief us about your professional background. Explain your current role at Supergrip Friction Products.
This is a family run business that my father started in 1982, and we have successfully made our mark in over 40 years. I joined the company in 2003 and have been involved in manufacturing automobile spare parts for almost 20 years. As the Director of Supergrip, which is a subsidiary of our family business, I am committed to ensuring its success and growth. Working in a family business has its challenges, but it also has its rewards. It allows us to work closely together and maintain a strong sense of unity and purpose. As a family, we are passionate about producing high quality products and providing excellent service to our customers. This is why we have a strong focus on ethical business practices and building longterm relationships with our clients.
Define Supergrip Friction Products as an organization and its position in the market.
Supergrip is a global company with well-proven expertise in the manufacture and export of the highest quality Disc Brake Pads, Brake Shoes, and Brake Linings. We have been manufacturing brakes since the inception of the Company. We are one of the top suppliers of Brake Pads and Brake Shoes in the market. With a nationwide presence in India, we distribute our products through various channels. Additionally, we export our products to other countries across the globe. The company has been dedicated to brake manufacturing since its
Moreover, we export products globally, expanding to reach beyond national boundaries.
Constantly educating yourself by attending classes, seminars, & conferences & having a mentor can help entrepreneurs stay up to date with the latest trends & best practices in their industry
What are the growth factors you look into to ensure the company moves towards achieving its objectives?
There are two primary ways a company can grow; by increasing sales or by reducing costs. To achieve growth through sales, a company must continuously seek new markets and customers. This requires a deep understanding of the target audience and their needs, as well as effective marketing strategies to attract and retain customers. One way to reach new markets is through diversification, offering new products or services that cater to different customer segments. Another approach is to expand geographically, either by entering new regions or countries or by establishing partnerships with other businesses in those areas. Becoming more capital intensive and less labor intensive can help companies stay competitive and efficient. For instance, automating repetitive tasks can not only increase productivity but also reduce the like lihood of human error. Additionally, implementing more sophisticated technologies can help companies make better decisions by providing access to real time data and insights.
Describe your leadership approach and what has been your success mantra.
In my opinion, it's essential to give employees ownership of their work and avoid micro management. I believe in being available to provide guidance whenever needed and holding meetings to address problems. Giving employees the authority to make decisions is crucial, and we should acknowledge that mistakes are inevitable since humans make mistakes. Respecting employees and allowing them to perform their duties with interest is crucial for success. My goal is to drive significant growth in order to propel our company forward, particularly in the dynamic automotive industry where there are constant advancements and Changes occurring. To achieve success, it is crucial to have discipline, respect for work and build a strong team. A good team is vital for accomplishing goals and achieving success. A strong team and discipline are the key elements for success, and we must uphold these values in all aspects of our companys operations.
The challenges, such as the pricing of imported goods inflation, and rising prices of raw materials, are external factors that a company has little control over. However, having a strong team can help an organization overcome these challenges and maintain profitability. When team members work well together, they can share ideas and expertise, which can help the organization develop innovative solutions to complex problems. A strong team also fosters a positive work culture, which can help boost employee morale and increase job satisfaction. To build a strong team, it's important to prioritize hiring individuals who possess the necessary skills and experience for the role. However, it's equally important to ensure that these individuals align with the company's values and culture. Hiring someone who is a good cultural fit can help foster a positive work environment and ensure that team members are working towards common goals.
What is the future destination you are heading towards and what advice would you like to give to the upcoming industry leaders?
As an entrepreneur, it is essential to have a clear vision for the future of the company. Working along with systems is very important. Setting ambitious goals, such as reaching a turnover of Rs. 500 Crores in the next ten years, requires a strong foundation that includes the right systems, technology, and team. Keeping abreast with the latest technology is crucial. Do not micromanage because an entrepreneur is one who takes the company forward and his vision has to be big. If he needs to do something big, a proper delegation system is reallyimportant so that the entrepreneur is not doing small petty jobs and he's fulfilling his vision, which should be big for an entrepreneur. Education is another important aspect of being a successful entrepreneur. Constantly educating yourself by attending classes, seminars, and conferences and having a mentor can help entrepreneurs stay up-to-date with the latest trends and best practices in their industry. This can help entrepreneurs make informed decisions and develop innovative solutions to complex problems.
Tushar Jain, Managing Director, Supergrip Friction Products
Tushar is a skilled entrepreneur with extensive experience in the business supplies and automobile industries who has a track record of accomplishment in this industry, demonstrating his capacity to manage the competitive environment and provide outstanding value to his partners. His highly developed talents in marketing strategy, export business planning, company development and negotiations make him an invaluable asset to any group or organization. He holds a degree from The London School of Economics and Political Science (LSE), which emphasizes his academic success and commitment to career advancement.
Hobbies:Travelling & exploring new cuisines
Favorite Book:Rich Dad Poor Dad by Robert T. Kiyosaki
Favorite Travel Destination:Italy