Aniketh More : Engineering What Indian Roads Have Always Needed
Aniketh More
Founder & Managing Director
This dependency made Aniketh More, an IIT Madras postgraduate, question why India couldn’t build its own Tier 1 ecosystem focusing on next-generation technology for automotive Ecosystem. That thought sparked the creation of A3T Technologies in 2019. He built A3T Technologies to develop Indian automotive market, in India, for India, and eventually to scale globally. Today, it’s the sought-after firm for any kind of advanced electronics design.
For Aniketh and team, it was never just about building products. It was about transforming how the industry operates. In this feature interview, Aniketh More shares insights into A3T Technologies' journey, vision, product innovation.
What are your flagship products, and how do you ensure they meet regulations and add value?
One of our biggest wins was when a smart lighting system design order that was initially meant for a German company was instead awarded to A3T Technologies. We were the first company globally to design that kind of smart lighting system. One can spot these lamps in many of the newer domestic vehicle models like the Tata Nexon, Harrier, Safari, Ola Electric, TVS Motors, and even the latest Mahindra EVs.
Globally, A3T Technologies has developed solutions for companies like Rivian, AvtoVAZ, Ford and General Motors. Since then, we’ve pushed even further. We’ve successfully developed zonal ECUs and high-performance ECUs for ADAS applications. More recently, we designed and delivered a complete set of exterior lamps for the defence sector. These lamps were certified to military-
grade standards, making us the first Indian company to achieve that.
Over time, we’ve built a strong engineering team and made it a point to work closely with regulatory bodies. Every new engineer receives hands-on experience which helps the team understand compliance and build with precision from day one. We also don’t work in silos. We regularly collaborate with industry experts and global partners to exchange ideas, improve designs, and make our products more reliable and future-ready.
How do you build a culture of innovation at A3T Technologies?
I come from a strong R&D background, even back in my college days at IIT. The environment I was part of always encouraged experimentation, and turning ideas into real products. I still remember during our final year projects, we’d enter our labs at 7 PM after our classes and come out at 7 AM. There was no clock, we were just focused on building things that mattered.
That mindset stuck with me. You can't innovate on a rigid 9-to-5 schedule. So, at A3T Technologies, I’ve tried to build a similar culture, one that gives engineers the freedom to work when and where they feel most productive.
But generating ideas is only one part. Execution is where it gets tough. Taking an idea and turning it into a working product takes real effort, and that’s where we’ve focused on building very specific skills within the team.
How do you maintain responsibility and sustain- ability at the core of all your activities?
If someone isn’t inspired by the work they’re doing, it becomes difficult to take real ownership or responsibility. That’s why at A3T Technologies, we involve our engineers right from the start. When a new project comes in, we present it to the wider team and give individuals the option to choose if they want to work on it or not. This way, engineers are genuinely interested and take full ownership of the product.
On sustainability, the core of A3T Technologies' approach is built around platform solutions. Since the automotive space has overlapping requirements across OEMs, building reusable platforms makes more sense. It ensures sustainability in design by reducing redundant work and helps minimize resource consumption. That’s how we contribute towards both long-
Over time, we’ve built a strong engineering team and made it a point to work closely with regulatory bodies. Every new engineer receives hands-on experience which helps the team understand compliance and build with precision from day one. We also don’t work in silos. We regularly collaborate with industry experts and global partners to exchange ideas, improve designs, and make our products more reliable and future-ready.
A3T isn’t just a company, it’s my vision to build the next Bosch of India, and I want every new automotive technology on Indian roads, and eventually around the world, to be powered by A3T
How do you build a culture of innovation at A3T Technologies?
I come from a strong R&D background, even back in my college days at IIT. The environment I was part of always encouraged experimentation, and turning ideas into real products. I still remember during our final year projects, we’d enter our labs at 7 PM after our classes and come out at 7 AM. There was no clock, we were just focused on building things that mattered.
That mindset stuck with me. You can't innovate on a rigid 9-to-5 schedule. So, at A3T Technologies, I’ve tried to build a similar culture, one that gives engineers the freedom to work when and where they feel most productive.
But generating ideas is only one part. Execution is where it gets tough. Taking an idea and turning it into a working product takes real effort, and that’s where we’ve focused on building very specific skills within the team.
How do you maintain responsibility and sustain- ability at the core of all your activities?
If someone isn’t inspired by the work they’re doing, it becomes difficult to take real ownership or responsibility. That’s why at A3T Technologies, we involve our engineers right from the start. When a new project comes in, we present it to the wider team and give individuals the option to choose if they want to work on it or not. This way, engineers are genuinely interested and take full ownership of the product.
On sustainability, the core of A3T Technologies' approach is built around platform solutions. Since the automotive space has overlapping requirements across OEMs, building reusable platforms makes more sense. It ensures sustainability in design by reducing redundant work and helps minimize resource consumption. That’s how we contribute towards both long-
term product sustainability and the environment.
Tell us about your team, how do they bring the best of their potential to the table?
I have to thank my team and my partners Abhishek Gupta and Arvind Vaswani, because without them, A3T Technologies wouldn’t be where it is today. Their support, effort, and belief in what we’re building have been the driving force behind everything we’ve achieved over the past five years.
If there’s one word that defines them, it’s dedication. Every engineer here is strongly committed to their work. It’s never about the hours or how much they have to stretch, what matters is getting things done, and getting them done right. That mindset is what keeps raising the bar and ensures we always bring our best to the table.
What is the future roadmap for A3T Technologies?
When I first started A3T Technologies, I was on my own, meeting people, trying to bring in projects. Almost everyone I spoke to would ask, "Why did you start A3T Technologies?" or "Where do you see it going?
I used to tell them, "I want to build the Bosch of India". And honestly, many laughed. They couldn't imagine someone even dreaming that big. But now, five years later, while we may not be that big yet, I truly believe we are on the right path.
That goal hasn't changed. I want A3T Technologies to be behind every new automotive technology on Indian roads, and eventually, in markets around the world. It’s already starting to happen. Today, most new cars launched in India have some contribution from A3T Technologies.
In the next five years, I want that to become standard. And within the next decade, I want A3T Technologies to be the source of every major innovation in automotive electronics, not just in India but globally. That is the future I’m working towards.
Aniketh More, Founder & Managing Director, A3T Technologies
Aniketh Anil More is the Founder and Managing Director of A3T Technologies Pvt. Ltd., a leading automotive electronics company he launched in 2019. With over 400 completed projects, A3T has earned a global reputation for ECU design and manu- facturing, driven by Aniketh’s “Quality First” approach and commitment to engineering excellence. Based in Bengaluru’s Electronics City, the company features an in-house R&D lab, manufacturing unit, and a strategic Pune presence. Aniketh, an alumnus of NIT Karnataka and IIT Madras, blends technical expertise with entrepreneurial vision, guiding A3T toward becoming a global brand through innovation, strategic partnerships, and customer-focused growth.
Tell us about your team, how do they bring the best of their potential to the table?
I have to thank my team and my partners Abhishek Gupta and Arvind Vaswani, because without them, A3T Technologies wouldn’t be where it is today. Their support, effort, and belief in what we’re building have been the driving force behind everything we’ve achieved over the past five years.
If there’s one word that defines them, it’s dedication. Every engineer here is strongly committed to their work. It’s never about the hours or how much they have to stretch, what matters is getting things done, and getting them done right. That mindset is what keeps raising the bar and ensures we always bring our best to the table.
What is the future roadmap for A3T Technologies?
When I first started A3T Technologies, I was on my own, meeting people, trying to bring in projects. Almost everyone I spoke to would ask, "Why did you start A3T Technologies?" or "Where do you see it going?
I used to tell them, "I want to build the Bosch of India". And honestly, many laughed. They couldn't imagine someone even dreaming that big. But now, five years later, while we may not be that big yet, I truly believe we are on the right path.
That goal hasn't changed. I want A3T Technologies to be behind every new automotive technology on Indian roads, and eventually, in markets around the world. It’s already starting to happen. Today, most new cars launched in India have some contribution from A3T Technologies.
In the next five years, I want that to become standard. And within the next decade, I want A3T Technologies to be the source of every major innovation in automotive electronics, not just in India but globally. That is the future I’m working towards.
Aniketh More, Founder & Managing Director, A3T Technologies
Aniketh Anil More is the Founder and Managing Director of A3T Technologies Pvt. Ltd., a leading automotive electronics company he launched in 2019. With over 400 completed projects, A3T has earned a global reputation for ECU design and manu- facturing, driven by Aniketh’s “Quality First” approach and commitment to engineering excellence. Based in Bengaluru’s Electronics City, the company features an in-house R&D lab, manufacturing unit, and a strategic Pune presence. Aniketh, an alumnus of NIT Karnataka and IIT Madras, blends technical expertise with entrepreneurial vision, guiding A3T toward becoming a global brand through innovation, strategic partnerships, and customer-focused growth.