Athena BPO: The Art Of Cementing The Legacy
Elizabeth Jacob
CEO & Director
Engaging in a conversation with CEO Insights, Elizabeth gives detailed insights into her professional journey and the unique business operations of Athena BPO.
Can you talk more about your profes sional background? Also, what drives you to be a change bringer in the industry?
I entered the Telemarketing industry
in 1989, when it was still in its infancy. I was keen to understand more about telemarketing and to pursue my goal, and I had to quit my job in Philips India, where I was holding the position of a Marketing Communication Executive. My drive and passion to learn more about telemarketing were one of the primary reasons behind the establishment of my own company. Before setting up Athena BPO, I worked in a telemarketing company, where I got the opportunity to hold multiple positions and this helped me to have a better under standing of the industry.
Having a holistic view about business, I am a very hands on leader who is willing to get things done myself. I converse with clients before offering them best in class services. And over the years, I have seen this industry mature in India by going through multiple paradigm shifts. My passion to evolve with the industry is also something that keeps me going and it helps me to deliver the expected results for my clients. Also, the fact that we can workwith clients from almost all different industry verticals makes it challenging and at the same time interesting for me.
Tell us more about Athena BPO and its operations.
We are one of the first domestic players in the BPO segment and we provide a full spectrum of tele calling services, backend services web, email & SMS response management, including inbound and outbound tele calling, and our functional expertise ranges across sales, customer service and collections.
Our technology support is world class, and is based on highly reliable, customized CRM driven solutions and seamlessprocesses with total information security. At
In the current corporate realm, it is important that you evolve with the market and you should be able to learn, improve and constantly reinvent yourself
Having a holistic view about business, I am a very hands on leader who is willing to get things done myself. I converse with clients before offering them best in class services. And over the years, I have seen this industry mature in India by going through multiple paradigm shifts. My passion to evolve with the industry is also something that keeps me going and it helps me to deliver the expected results for my clients. Also, the fact that we can workwith clients from almost all different industry verticals makes it challenging and at the same time interesting for me.
Tell us more about Athena BPO and its operations.
We are one of the first domestic players in the BPO segment and we provide a full spectrum of tele calling services, backend services web, email & SMS response management, including inbound and outbound tele calling, and our functional expertise ranges across sales, customer service and collections.
Our technology support is world class, and is based on highly reliable, customized CRM driven solutions and seamlessprocesses with total information security. At
Athena, the premises andinfrastructure are tailored to deliver the best results for our clients consistently.
Can you mention some of the major challenges that you have faced in the industry and how did you overcome them?
During the pandemic, when most businesses struggled, we were able to go online quickly and continue with our operations without having to face any major issues. Not only were we able to work, but at the same time, we were able to ensure data security for our clients as well. All this has resulted in us getting more business post COVID and this just goes off to show our capability to offer world class services even while going through unprecedented times. This achievement also stands as a testament to our ability to adapt to the changing situations seam lessly.
As an industry stalwart with over three decades of domain expertise, what would be your advice to the budding entrepreneurs?
You need to be focused on your business as well as the requirements of your clients. Make sure that you are flexible and committed to improving constantly. In the current corporate realm, it is important that you evolve with the market and you should be able to learn, improve and constantly re invent yourself. One needs to be innovative and make sure that your operations are client centric as well. Also, make sure that you understand and incorporate technologies that will work for your organization the most.
Elizabeth Jacob, CEO & Director, Athena BPO
Elizabeth is a B.Sc. graduate from Mumbai University after which she completed a degree in Computer Management from Jamnalal Bajaj Institute of Management Studies. Driven by her passion for consistent improvement and constant innovation, Elizabeth has been able to imbibe a culture of business excellence and perfection in Athena BPO.
Can you mention some of the major challenges that you have faced in the industry and how did you overcome them?
During the pandemic, when most businesses struggled, we were able to go online quickly and continue with our operations without having to face any major issues. Not only were we able to work, but at the same time, we were able to ensure data security for our clients as well. All this has resulted in us getting more business post COVID and this just goes off to show our capability to offer world class services even while going through unprecedented times. This achievement also stands as a testament to our ability to adapt to the changing situations seam lessly.
As an industry stalwart with over three decades of domain expertise, what would be your advice to the budding entrepreneurs?
You need to be focused on your business as well as the requirements of your clients. Make sure that you are flexible and committed to improving constantly. In the current corporate realm, it is important that you evolve with the market and you should be able to learn, improve and constantly re invent yourself. One needs to be innovative and make sure that your operations are client centric as well. Also, make sure that you understand and incorporate technologies that will work for your organization the most.
Elizabeth Jacob, CEO & Director, Athena BPO
Elizabeth is a B.Sc. graduate from Mumbai University after which she completed a degree in Computer Management from Jamnalal Bajaj Institute of Management Studies. Driven by her passion for consistent improvement and constant innovation, Elizabeth has been able to imbibe a culture of business excellence and perfection in Athena BPO.