Dinesh Kankaria Kumar: Delivering The Best Handcrafted Jewels The World Over | CEOInsights Vendor
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Dinesh Kankaria Kumar: Delivering The Best Handcrafted Jewels The World Over

Dinesh Kankaria Kumar: Delivering The Best Handcrafted Jewels The World Over

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Dinesh Kankaria Kumar,Managing Director

Dinesh Kankaria Kumar

Managing Director

The Indian gems and jewelry industry is known as one of the largest industries in the world. The jewelry industry never fails to shine, thanks to its status of being an inherent part of Indian tradition. A number of passionate, seasoned entrepreneurs are ruling the jewelry industry in India by constantly innovating in terms of gems, designs, colors and cuts. Dinesh Kankaria Kumar, Managing Director, PMJ Gems & Jewellers is a unique example of amalgamation of these qualities. He is known for his exceptionally creative mind, his passion for gems, curiosity to explore & learn new things.

He has spent a significant amount of time exploring the gem stones and researching about his targeted audience which in return has helped him to maintain the 50 years old reputation of the company and continue to deliver the best hand-crafted jewelry to his customers. Dinesh with his knowledge in gemology and remarkable leadership skills, has been able to lead a large team of craftsmen from across India with the most experienced designers and
encourage them to create award-winning ranges of collections that have been a part of the Hollywood Red Carpet and also grace the covers of international fashion magazines. Let's hear it from him.

Tell us more about PMJ Gems & Jewellers as an organization. In what ways do you maintain the quality of the products?
PMJ was founded in 1964 and since then has been the most preferred jewelry brand across South India. We specialize in delivering uniquely handcrafted bridal collections in gold, and all types of precious metals, purest of diamonds, uncut, polki, and rarest of gemstones like, ruby, sapphire, and emerald. When it comes to quality, we undergo 20 quality checks from loose stone to after it is set in jewelry. We are a brand certified by GIA, IGI, SGL, and Forever mark. We are also equipped with in-house natural diamond testing machines which enable the customers to check the purity of the product.

Based on our quality, transparency and a strong commitment to craftsmanship PMJ has been delivering its best quality jewelries across the US and UAE


Tell us about the team of craftsmen in PMJ and their efforts to deliver excellent products to the customers?
Team PMJ consists of highly skilled artisans who dedicate months together to make sure every piece of jewelry is unique in every way
possible. We use the latest technology to create the finest craftsmanship in gold with the rarest of precious gems, and the purest of diamonds, carved in every piece of jewelry. Our diamonds are handpicked by industry experts and get tested for quality at different stages. We are known for our magnificent creations which are customized and handcrafted specially for our customers. Based on our quality, transparency and a strong commitment to craftsmanship, PMJ has been delivering its best quality jewelries across the US and UAE.

How has been your response to the challenges posted by the covid-affected market and how would you describe your role in tackling those challenges?
The continuous lockdowns have disrupted the retail sector at a large scale. Customers not being able to visit our stores virtually was the greatest challenge during the time of pandemic. We took the challenge not as a setback, but as an opportunity to flourish even more into the digital space. We allowed our customers to take a tour across our store through video calls and select designs over social media platforms. The digitalization within the company helped in retaining our customers and kept our teams engaged even during the tough times.

Dinesh Kankaria Kumar, Managing Director, PMJ Gems & Jewellers
Dinesh has an MBA and significant experience in the stock market. He has pursued gemology and today successfully leads the 50 years old family venture. He is also known for his excellent designing skills which help him to deliver unique creations to his customers globally.

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