CEO Insights India

As a service-specific industry, the packers and movers segment has emerged as one of the most lucrative segments for budding entrepreneurs who want to establish their dream venture with minimum capex. A tech enthusiast with more than nine years of experience in the industry, Edwin believes that the leaders are made, and not born, which compelled him to Co-Found Boxigo an ultra modern startup amalgamating technology with conventional business. He consistently learns from his mistakes and uses every successful milestone to grow and develop, while his industry experience helps him get out of his comfort zone to stretch his skills, and challenge his abilities, making him realize that worthwhile changes are rarely easy, and require taking calculated risks. Edwin's hardships and personal life have always strengthened his leadership skills and helped him become the CEO of Boxigo. Providing customers with a safe, afford able, and stress free home shifting experience as a premium design and technologically advanced platform, Boxigo has been able to cut down all the complexities related to shifting and moving by implementing the ultimate wisdom of vendor experience.

An excerpt of Edwin's interview by CEO Insights is cited below.

What are the challenges you have encountered so far and how did you over come those to evolve as a business leader?
As someone who never took outside funding, building a company through a true boot strap mentality is always more difficult than you imagine. I didn't land my first client for months and there were times I doubted my own consensus. As an engineer turned entrepreneur, the transformation has been fulfilling and rewarding. Like any other industrialist in today's ultra competitive business world, the

challenges to manage cash flow, deciding on the services to offer, delegating tasks, managing time, hiring employees with the right aptitude, marketing, capital investment, business growth and other such jargon are never ending. During the process, I understood that I am not the first to struggle and using perseve rance and intelligence as my allies I kept working towards my goals until I succeeded.

Enlighten us about the various solutions that Boxigo offers, along with some of the unique benefits availed by the customers.
The objective of Boxigo is to offer uncompromised service and support to its users. Customers can plan, compare prices, manage booking, and relocate without any hassle. Providing a safe, affordable, and stress free house shifting experience with the best design that helps customers, Boxigo advocates binding technology with conventional business. Hence the importance of applying emerging technologies to improve competitiveness in the market is inevitable. Our platform uses state-of-art AI/ML models, which not only recognize objects & provide recommendations but are also used to automate and streamline back office operations like 24/7 customer support simplified reporting, administrative work and forecasting process for stakeholders.

This also enables us to understand customer needs improve workflow based on the requirement and even reengage leads.

Give a brief account of your strategies that transformed Boxigo's entire course of action.
Our principle is to find a family based approach to recruiting, grooming, and maintaining a loyal team. Hence forth, we have grown

from 2 to 20 in a span of 1.5 years this has not only improved retention but has made the company an ever bigger success because the people behind the scenes feel like a valued part of the story. Boxigo being a customer centric organization, our entire business model is raised on a pillar to provide a positive customer experience and build longterm relation ships. This ideology has proven a game changer for the organization as although we market and advertise via various channels, we are proud to admit that our major leads are primarily through word-of-mouth by

In your journey so far, what achieve ments will you term as milestones and why?
As a business owner, delivering the best design & technology incorporated platform within 4-months from its initial ideation and gradually expanding into multiple service lines and having 60 percentage and higher conversion rate while serving more than 3000+ customers in 1.5 years is the most significant landmark of ours. Meeting several entrepreneurs of various niches and under standing their concern areas and translating it into digital strategies is like a passion converted into a profession for me, which is also one of my chief milestones.

What are your future plans for Boxigo?
Boxigo plans to follow and implement Corporate Relocation Last mile distribution, Smart packaging, and warehouse solutions. Our current emphasis is on pricing and routing algorithm by incorporating superior user experience and highly scalable technology for the relocation industry.

Edwin L,CEO, Boxigo
A Computer Science Engineer from a middle class family, Edwin started his career as a Software Developer and soon became a 'New-Age Entrepreneur' after strategically implementing his industry expertise to Co-Found Boxigo.Currently living in Bangalore with his parents and his brother Edwin loves to try new things and is pursuing MBA from ICFAI University at present