Manas Mishra: The Chief Architect Behind Payu's Innovation | CEOInsights Vendor
Manas Mishra: The Chief Architect Behind Payu's Innovation

Manas Mishra: The Chief Architect Behind Payu's Innovation

 Manas Mishra,   CPO

Manas Mishra


With more than twenty years of expertise spanning the domains of payments, e-commerce, internet, and information technology, Manas Mishra plays a pivotal role at PAYU. Manas Mishra, CPO, PAYU Payments is at the helm of crafting and implementing the company's product strategy, with a primary focus on pioneering the next generation of PAYU products. His responsibility extends to ensuring that PAYU remains at the forefront of innovation, consistently enhancing solutions to enrich the experiences of both merchants and customers. In his capacity at PAYU, Manas leads the teams responsible for Product, UX, and Process Design. CEO Insights recently engaged in a one on one interaction with Manas, let’s hear from him.

Could you provide a concise overview of your professional background and your driving motivation for your daily activities?
Throughout my career, I've been guided by a firm belief in the power of the digital realm to drive positive transformation. Currently serving as the Chief Product Officer at PAYU India, I lead our product strategy, striving to pioneer cutting-edge solutions that enhance the experiences of both merchants and customers. This involves collaborating with cross-functional teams in Product, UX, and Process Design within the PAYU ecosystem.

Before my role at PAYU, I headed the Payment Experience team at Flipkart, where I introduced crucial features in payments and consumer finance, fostering innovation and improving user experiences. My career journey also includes key positions at prominent companies like Yahoo! and At Yahoo!, I contributed to the field of search advertising, while at MEDIA. NET, I played a pivotal role in building an expansive ad network.

My motivation springs from recognizing the tremendous potential of India's digital landscape to bring about significant societal change. Seeing how innovative solutions originating in India can positively impact businesses and individuals drives my commitment and determination every day. The excitement of generating ideas, collaborating with talented teams, and pushing the boundaries of what's achievable fuels my daily efforts.

How would you characterize PAYU
as an organization and its current market position?
PAYU stands out as a frontrunner in the digital payments sphere in India, celebrated for its financial strength and commitment to digital innovation. As of 2023, we have recorded remarkable financial achievements, boasting $399 million in revenue, marking an impressive year-on-year growth. This growth has been primarily fueled by our success across various sectors, including enterprise, SMB, and diversified segments. Notably, our credit business has experienced a meteoric rise, with $742 million in loans issued, representing a substantial 47 percent surge and resulting in a $256 million loan book. Furthermore, our revenue has tripled to $83 million, primarily attributed to our personal loans division.

PAYU stands out as a frontrunner in the digital payments sphere, celebrated for its financial strength & commitment to digital innovation

Our deliberate foray into omnichannel payments has been instrumental in strengthening the relationship between merchants and customers by facilitating seamless offline-to-online transactions and product offerings. Additionally, PAYU recognizes the pivotal role of afford ability solutions in driving the widespread adoption of digital payments. We are actively developing a robust platform that consolidates all available credit options at the point of sale. Building on our already substantial presence in the consumer lending arena, we are steadfastly committed to expanding our product spectrum to encompass a comprehensive array of financial services.

In your role as Chief Product Officer, could you elaborate on the quality control measures you've implemented within the company to ensure the delivery of industry leading solutions?
We take a comprehensive approach to quality control, not only within our organization but also by promoting adherence throughout our ecosystem. PAYU plays a pivotal role as more than just a service provider; we actively collaborate with merchants and issuers to co create customized solutions.

Internally, our products undergo rigorous testing to uphold the highest standards of confidentiality, compliance, and data security. This stringent testing not only protects sensitive financial information but also mitigates the risks associated with fraud. Additionally, we are deeply committed to expediting the refund process through APIs, catering to the needs of both merchants and customers. This
unwavering commitment places PAYU at the forefront of delivering top-tier fintech solutions.

Tell us about your leadership approach. What are the guidelines or methodologies you follow as a leader?
My leadership approach as a product leader is based on inclusivity, embracing new perspectives, and leveraging emerging technologies to shape product concepts.

I try to foster an environment where all voices & perspective are valued, ensuring that diverse viewpoints enrich our existing solutions. We actively seek feedback from focus groups & existing users, enabling us to create products that cater to a wide range of needs.

We also relentlessly iterate our products, learning from each step and using feedback to enhance the user experience. This ensures that our solutions remain relevant and effective. This relentless focus on inclusivity, feedback and iteration helps build impactful and user-centric products at scale.

Given your extensive experience in the industry, what guidance would you offer to emerging leaders in the field?
My advice to emerging leaders is straightforward yet essential: maintain a sense of curiosity and adaptability. View challenges as opportunities for growth and innovation.

Invest in your team. One of the most crucial responsibilities as a leader is selecting the right individuals, empowering them, and providing guidance while removing obstacles from their path.

Practice active listening with both your team and customers, prioritizing their needs. Cultivate a culture that values collaboration and diversity, as fresh perspectives are a catalyst for innovation. Always keep your customer at the forefront of decision-making, harnessing technology to amplify your impact. Lastly, lead with empathy, integrity, and an unwavering commitment to excellence. These principles will serve as your compass in navigating the ever-evolving landscape of fintech, leading you toward meaningful success.

Manas Mishra has over two decades of experience across payments, ecommerce, internet and IT domains. At PAYU he leads the formulation and execution of the company’s product strategy. He is responsible for the next generation of PAYU products and ensuring that PAYU continues to innovate solutions, improving merchant and customer experience. Manas leads Product, UX and Process Design teams at PAYU

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