Prashant Kumar Pracheta : Sculpting Marketing Excellence At The Intersection Of Data & Creativity
Prashant Kumar Pracheta
Director - Marketing
With nearly two decades of experience across marketing and analytics, Prashant has built a reputation for converting customer insights into compelling narratives that strengthen brand trust and drive measurable growth. His academic journey laid the groundwork for this multi -disciplinary expertise.
He completed a Post Graduate Program in Data Science and Business Analytics from the Great Lakes Institute and the University of Texas at Austin. He earned a PG Certificate in Advertising Management and PR from MICA, Ahmedabad, and holds a B.Tech in Computer Science from UP Technical University, Lucknow. This unique mix of technical and communication training shaped his ability to navigate both the science and the art of modern marketing.
At Birdeye, he has spearheaded initiatives that combine customer intelligence with advanced technologies including AI to deliver experiences that are both personalized and scalable. His belief that “the real magic happens when numbers meet narratives” has guided him through key milestones such as designing analytics models that redefined decision making, leading integrated strategies that achieved double digit growth, and orchestrating high-impact product launches.
Recognized with the Birdeye Bar Raiser Award in 2024 and securing third rank out of 100 participants in a global Data Science and Business Analytics Program, Prashant’s journey reflects adaptability, innovation, and a vision of marketing as not just a support function but a transformative growth driver.
How have these experiences contributed to shaping marketing strategies that align with the organization’s goals and objectives?
Over nearly two decades of experience across industries, I have realized that a marketing strategy becomes truly effective only when it aligns closely with the organization’s vision, measurable objectives, and customer expectations.
I always begin by identifying growth priorities and revenue goals, while analytics serves as
my anchor to validate creativity with data and measure campaigns by outcomes. At Birdeye, AI-driven insights enhance this process, helping anticipate needs, uncover opportunities, and enable agile execution, ensuring strategies remain aligned, impactful, and future ready.
What methods do you employ to understand customer preferences, market trends, and the competitive landscape in order to shape your strategies?
Understanding customers and the market forms the cornerstone of every strategy I develop. I combine quantitative and qualitative approaches, using analytics, AI-powered sentiment analysis, and behavioral tracking to uncover customer needs, interactions, and pain points.
This is enriched by market research, surveys, and interviews that provide the human perspective behind the data. To track market trends and competition, I monitor industry reports, social media, and competitive intelligence tools. AI accelerates this process, enabling real-time insights, early trend detection, and competitive bench marking.
By integrating data science, direct feedback, and market intelligence, our strategies remain aligned with business objectives, resonate with customer values, and maintain adaptability. AI helps transform insights into actionable strategies, offering a clear competitive advantage in a rapidly evolving marketplace.
How do you, as a leader, continuously strengthen and enhance the organization’s brand image while ensuring consistency across all marketing channels and initiatives?
Maintaining and enhancing a brand’s image begins with a clear vision and a strong commitment to consistency. Under my leadership, we establish brand guidelines that extend beyond visuals to include tone of voice, customer experience principles, and the emotions we aim to evoke.
These guidelines are embedded across teams so that every digital ad, social media post, or customer email reflects a unified brand voice. To ensure consistency, I prioritize cross functional alignment and clear communication, using a strategic framework that connects campaigns to brand values and business objectives.
At Birdeye, AI-driven tools monitor brand sentiment, enabling quick corrections and keeping the brand fresh, relevant, and emotionally resonant.
How do you lead your team in developing compelling campaigns, and how do you inspire them to adopt innovative approaches that enhance brand storytelling?
I believe that compelling campaigns are built on a clear
What methods do you employ to understand customer preferences, market trends, and the competitive landscape in order to shape your strategies?
Understanding customers and the market forms the cornerstone of every strategy I develop. I combine quantitative and qualitative approaches, using analytics, AI-powered sentiment analysis, and behavioral tracking to uncover customer needs, interactions, and pain points.
This is enriched by market research, surveys, and interviews that provide the human perspective behind the data. To track market trends and competition, I monitor industry reports, social media, and competitive intelligence tools. AI accelerates this process, enabling real-time insights, early trend detection, and competitive bench marking.
By integrating data science, direct feedback, and market intelligence, our strategies remain aligned with business objectives, resonate with customer values, and maintain adaptability. AI helps transform insights into actionable strategies, offering a clear competitive advantage in a rapidly evolving marketplace.
My roadmap focuses on combining empathy with innovation, technology with creativity, and always placing the customer at the center of every decision
How do you, as a leader, continuously strengthen and enhance the organization’s brand image while ensuring consistency across all marketing channels and initiatives?
Maintaining and enhancing a brand’s image begins with a clear vision and a strong commitment to consistency. Under my leadership, we establish brand guidelines that extend beyond visuals to include tone of voice, customer experience principles, and the emotions we aim to evoke.
These guidelines are embedded across teams so that every digital ad, social media post, or customer email reflects a unified brand voice. To ensure consistency, I prioritize cross functional alignment and clear communication, using a strategic framework that connects campaigns to brand values and business objectives.
At Birdeye, AI-driven tools monitor brand sentiment, enabling quick corrections and keeping the brand fresh, relevant, and emotionally resonant.
How do you lead your team in developing compelling campaigns, and how do you inspire them to adopt innovative approaches that enhance brand storytelling?
I believe that compelling campaigns are built on a clear
purpose, a deep understanding of the audience, and the freedom to explore creatively. When guiding my team, I provide access to detailed customer insights, competitive intelligence, and well-defined campaign objectives to offer both direction and inspiration.
I encourage cross-functional brainstorming to bring diverse perspectives that spark fresh ideas and uncover unique story telling angles. To foster innovation, I create a safe space for experimentation where new formats, channels, or technologies can be tested, and learnings are valued alongside successes.
At Birdeye, AIdriven creative tools, sentiment analysis, and predictive analytics support ideas that are both original and data backed, enabling narratives that connect emotionally while aligning with our brand promise.
Can you describe your leadership style and how it drives the achievement of marketing goals?
My leadership approach is built on three key principles, namely clarity, collaboration, and adaptability. I ensure my team understands not just the ‘what’ but also the ‘why’ behind our marketing goals by aligning every initiative with the organization’s broader vision and breaking complex objectives into clear, measurable milestones.
Collaboration is central to my style, fostering open dialogue, cross functional partnerships, and idea sharing, which encourages ownership and diverse perspectives. Adaptability is essential in a rapidly evolving marketing landscape. I empower my team to be agile, experiment with AI-driven analytics and automation, and learn from results. This combination of strategic clarity and creative freedom keeps the team focused, motivated, and capable of exceeding marketing goals.
Looking ahead, what future roadmap do you envision for your professional journey?
Looking ahead, my goal is to continue developing marketing strategies that drive growth while remaining deeply human centric. I plan to leverage emerging technologies, including AI, automation, and advanced analytics, to deliver hyper -personalized brand experiences at scale.
I believe the future of marketing lies in anticipating customer needs before they are expressed, with technology serving as the key enabler. Personally, I aim to grow as a leader by mentoring upcoming marketers, fostering innovation, and creating an environment where creativity and data-driven decisions coexist.
My roadmap focuses on combining empathy with innovation, technology with creativity, and always placing the customer at the center of every decision.
Prashant Kumar Pracheta, Director of Marketing, Birdeye
With nearly two decades of marketing and analytics experience, Prashant Kumar Pracheta leads Birdeye’s strategies, blending creativity, data-driven insights, and AI to drive growth and strengthen brand trust.
I encourage cross-functional brainstorming to bring diverse perspectives that spark fresh ideas and uncover unique story telling angles. To foster innovation, I create a safe space for experimentation where new formats, channels, or technologies can be tested, and learnings are valued alongside successes.
At Birdeye, AIdriven creative tools, sentiment analysis, and predictive analytics support ideas that are both original and data backed, enabling narratives that connect emotionally while aligning with our brand promise.
Can you describe your leadership style and how it drives the achievement of marketing goals?
My leadership approach is built on three key principles, namely clarity, collaboration, and adaptability. I ensure my team understands not just the ‘what’ but also the ‘why’ behind our marketing goals by aligning every initiative with the organization’s broader vision and breaking complex objectives into clear, measurable milestones.
Collaboration is central to my style, fostering open dialogue, cross functional partnerships, and idea sharing, which encourages ownership and diverse perspectives. Adaptability is essential in a rapidly evolving marketing landscape. I empower my team to be agile, experiment with AI-driven analytics and automation, and learn from results. This combination of strategic clarity and creative freedom keeps the team focused, motivated, and capable of exceeding marketing goals.
Looking ahead, what future roadmap do you envision for your professional journey?
Looking ahead, my goal is to continue developing marketing strategies that drive growth while remaining deeply human centric. I plan to leverage emerging technologies, including AI, automation, and advanced analytics, to deliver hyper -personalized brand experiences at scale.
I believe the future of marketing lies in anticipating customer needs before they are expressed, with technology serving as the key enabler. Personally, I aim to grow as a leader by mentoring upcoming marketers, fostering innovation, and creating an environment where creativity and data-driven decisions coexist.
My roadmap focuses on combining empathy with innovation, technology with creativity, and always placing the customer at the center of every decision.
Prashant Kumar Pracheta, Director of Marketing, Birdeye
With nearly two decades of marketing and analytics experience, Prashant Kumar Pracheta leads Birdeye’s strategies, blending creativity, data-driven insights, and AI to drive growth and strengthen brand trust.