Realatte Ventures: One Of The Premier Real Estate Marketing Agency & Prominent Startup Of The Country
Rohan Shah & Rahul Goyal
Co-Founders
Engaging in an exclusive interaction with CEO Insights, Rahul Goyal & Rohan Shah, Co-Founders of Realatte Ventures, highlight their experiences while leading one of the premier Real Estate Marketing Agencies and prominent startups of the country.
1. What was the idea behind the inception of Realatte Ventures? What is it that inspired you on this entrepreneurial journey?
Rahul: We enjoyed consistent success in our professional journey. Whether it was running campaigns for our clients or adding immense value to the strong growth we were able to achieve in our respective organizations, it boosted our confidence. Also, being in leadership positions throughout our careers helped. Ultimately, we had a strong conviction that venturing into our own business would enable us to add tremendous value to the industry, as well as take us to the next level. Thus, Realatte Ventures was born.
2.Realatte is a premier Real Estate Marketing Agency based in Mumbai with 10+ years of experience in executing real estate campaigns. Explain in brief about your range of services and other value-added services, with key emphasis on your flagship offering.
Rahul:We are a one-stop digital solutions company for the real estate vertical. From amplifying brand presence in Google (SEO) and various online websites (ORM) to targeted conversion-focused campaigns (SEM) to the creative expression on social media (SMO), to customized software and website
solutions, we offer a complete range of services for remarkable digital success.
Rohan:Our flagship offering is generating business for clients via a beautiful fusion of advertising on various digital platforms, using state-of-the-art technologies and innovative strategies. In digital marketing terminology, this service is called Search Engine Marketing (SEM).
3.What are the unique factors about your real estate marketing agency that separates you from your competitors?
Rohan: Our clients invest millions in crafting perfect homes and estates, and therefore, a measurable and higher than industry Return-on-investment (ROI) is the key factor for them. This is what we deliver for our clients, and this is exactly what differentiates us from competitors. Also, it has been possible after years of learning from various campaigns executed, plus a strong integration with our inhouse technologies.
4.Why did you choose Mumbai to be the breeding ground of your startup? How has been the city favoring you so far in your operations?
Rahul: Mumbai continues to witness the highest revenue in real estate sales. It is also a hub of one of the most evolved and innovative real estate players with unique offerings and extraordinary campaigns. Thane, Navi Mumbai and various central & western suburbs located faraway have also witnessed high-quality real estate offerings and sales. Thus, it was a no-brainer to be located in Mumbai, and the city has been nothing less than a blessing for us.
Rohan: We are also one of the strongest agencies in Pune & Bangalore. Moreover, we are expanding our clientele in other metro cities like Chennai, Kolkata, NCR and T2 cities like Nashik, Nagpur, Mysore, Coimbatore, Guwahati, and more.
5.Elucidate about the benefits of your services to the clients? How do you ensure quality and timely delivery of your services?
Rahul: As mentioned, better and higher ROI are the key benefits we deliver to the clients. Besides, we achieve brand objectives as per the demands, which include project sales and profits, brand awareness, digital boost and more.
Rohan: Our team is our specialization. Real estate spends on digital are opulent, but at the same time performance-centric and also spontaneous. Our young team is one-of-a-kind, creative and talented, which puts us in the league of our own in offering desired results to our clients.
6. We are seeing a growing number of consumers coming-up with their own preferences & challenges. What strategies do you follow to
Rohan:Our flagship offering is generating business for clients via a beautiful fusion of advertising on various digital platforms, using state-of-the-art technologies and innovative strategies. In digital marketing terminology, this service is called Search Engine Marketing (SEM).
3.What are the unique factors about your real estate marketing agency that separates you from your competitors?
Rohan: Our clients invest millions in crafting perfect homes and estates, and therefore, a measurable and higher than industry Return-on-investment (ROI) is the key factor for them. This is what we deliver for our clients, and this is exactly what differentiates us from competitors. Also, it has been possible after years of learning from various campaigns executed, plus a strong integration with our inhouse technologies.
4.Why did you choose Mumbai to be the breeding ground of your startup? How has been the city favoring you so far in your operations?
Rahul: Mumbai continues to witness the highest revenue in real estate sales. It is also a hub of one of the most evolved and innovative real estate players with unique offerings and extraordinary campaigns. Thane, Navi Mumbai and various central & western suburbs located faraway have also witnessed high-quality real estate offerings and sales. Thus, it was a no-brainer to be located in Mumbai, and the city has been nothing less than a blessing for us.
Rohan: We are also one of the strongest agencies in Pune & Bangalore. Moreover, we are expanding our clientele in other metro cities like Chennai, Kolkata, NCR and T2 cities like Nashik, Nagpur, Mysore, Coimbatore, Guwahati, and more.
5.Elucidate about the benefits of your services to the clients? How do you ensure quality and timely delivery of your services?
Rahul: As mentioned, better and higher ROI are the key benefits we deliver to the clients. Besides, we achieve brand objectives as per the demands, which include project sales and profits, brand awareness, digital boost and more.
Rohan: Our team is our specialization. Real estate spends on digital are opulent, but at the same time performance-centric and also spontaneous. Our young team is one-of-a-kind, creative and talented, which puts us in the league of our own in offering desired results to our clients.
6. We are seeing a growing number of consumers coming-up with their own preferences & challenges. What strategies do you follow to
overcome various challenges of customers and meet their required?
Rahul:FY 2020-21 has been a year filled with challenges due to the pandemic. As an organization, our business has expanded by offering new tools such as rich website experiences, online booking gateways, solutions for virtual tools & meetings and tailored communications & targeting. Our young and ever-adaptive team has been exposed to multiple situations which were very challenging. However, with exposure to a diverse portfolio of top brands, we have been one of the first to come-out with excellent solutions.
7. What are the latest technologies that you leverage in providing your services? How do you stay updated with latest trends?
Rohan: We are among a handful of Google Premier Partners and Facebook Preferred Agencies with updates, training, new features that come to us before it goes to the public. Our in-house tool 'ORCA' is a one-of-its-kind solution that takes analytics and automation to a whole new level. We are banking big on technology, and strengthening of allied services and expansion into other cities.
Rahul Goyal, Co-Founder
With a background in engineering, Rahul has over 10+ years of substantial experience in full-scale Digital Marketing services. As the co-founder of Realatte, Rahul has helped more than 100+ top Real Estate brands in India achieve digital expansion goal. Previously, he held a leadership role in the successful startup Realty Redefined, which is now acquired by Quickr. He was engaged in driving growth and digitization of large integrated brands, leading the company to scale and establish its presence pan India. His relentless passion for offering high-performance marketing solutions to Real Estate brands advanced him to his next venture Realatte, which he co-founded in 2017. He continues to lead and deliver success stories by strategizing, executing and scaling digital campaigns.
Awards/Recognition:
•Inn-Tech 2020 – Innovation and Technology
Awards,
•Virturo - Interactive integrated virtual platform,
•The Drivers of Digital Awards and Summit -Technology-led Marketing Campaign with AI
based Chabot,
•Best Marketing Automation Campaign
Rahul:FY 2020-21 has been a year filled with challenges due to the pandemic. As an organization, our business has expanded by offering new tools such as rich website experiences, online booking gateways, solutions for virtual tools & meetings and tailored communications & targeting. Our young and ever-adaptive team has been exposed to multiple situations which were very challenging. However, with exposure to a diverse portfolio of top brands, we have been one of the first to come-out with excellent solutions.
7. What are the latest technologies that you leverage in providing your services? How do you stay updated with latest trends?
Rohan: We are among a handful of Google Premier Partners and Facebook Preferred Agencies with updates, training, new features that come to us before it goes to the public. Our in-house tool 'ORCA' is a one-of-its-kind solution that takes analytics and automation to a whole new level. We are banking big on technology, and strengthening of allied services and expansion into other cities.
Rahul Goyal, Co-Founder
With a background in engineering, Rahul has over 10+ years of substantial experience in full-scale Digital Marketing services. As the co-founder of Realatte, Rahul has helped more than 100+ top Real Estate brands in India achieve digital expansion goal. Previously, he held a leadership role in the successful startup Realty Redefined, which is now acquired by Quickr. He was engaged in driving growth and digitization of large integrated brands, leading the company to scale and establish its presence pan India. His relentless passion for offering high-performance marketing solutions to Real Estate brands advanced him to his next venture Realatte, which he co-founded in 2017. He continues to lead and deliver success stories by strategizing, executing and scaling digital campaigns.
Awards/Recognition:
•Inn-Tech 2020 – Innovation and Technology
Awards,
•Virturo - Interactive integrated virtual platform,
•The Drivers of Digital Awards and Summit -Technology-led Marketing Campaign with AI
based Chabot,
•Best Marketing Automation Campaign