Reeta's : A Comprehensive Revive Fitness Club For Complete Well Being | CEOInsights Vendor
Separator
Reeta's :  A Comprehensive Revive Fitness Club For Complete Well Being

Reeta's : A Comprehensive Revive Fitness Club For Complete Well Being

Separator
Reeta Sabhani, Founder

Reeta Sabhani

Founder

Exercise as a medicine is a trend that tells fitness industry leaders that people are interested in advancing their healthy lifestyle more than ever before. People all over are constantly improving how they work-out and attain their fitness goals through different mediums, methods, and technology. Similarly, Reeta Sabhani started her first fitness service in 2005 from home. Encouraged by the response, in 2006, she launched her signature brand Reeta's Revive to make a difference in the fitness movement of urban India. Her vision was to help homemakers regain their confidence by getting back in shape and being happy and healthy while still shouldering the family and domestic responsibilities. Further, Reeta has exclusively narrated a spectrum of aspects about herself and her firm with CEO Insights. Here are the excerpts!

Kindly enlighten us on the inspiration that led to the inception of Reeta's Revive? Share with us the growth and success story of the company.
Back in the year 2000, I was grossly overweight and never liked myself whenever I looked in the mirror. To keep myself healthy and fit, I joined a gym and lost 24kgs. With this huge achievement or victory under my belt, my confidence & self-esteem soared and I wanted to prove that a woman from the small town of Adipur in Gujarat could make it big. I gathered quite a bit of knowledge about gyms & fitness centres by reading books. However, in 2004, my husband got a job transfer to Mumbai, and we moved from Surat. Since I had more spare time on hand in Mumbai, it suddenly struck me that I could promote myself as a fitness instructor amongst our society-building members. I began with few members of society at my home. Word began to spread quickly, and I had more members every day, but no space to accommodate. Encouraged and excited by the
demand and prospect of business, we decided to invest in a small unit in a commercial building and set-up a small but fully functional gym. Thus, Reeta's Revive Gym & Fitness Studio was born. From the very beginning, it was our mantra to listen carefully to each client's fitness goals & requirements and then design a customized workout. We believed in giving personalized attention and keeping the client motivated. With this approach, we stood-out in the market and enjoyed great success. Within a short span of eight years, we ran-out of space yet again. We then shifted to a much larger premise that is five times larger in the same building, complete with a very modern studio room, larger gym with segregated cardio and weight training section. This is where we operate from as on date.

We believed in giving personalized attention and keeping the client motivated


What are the different factors about your company's offerings that make your company stand out from your competitors? Explain your USP
Reeta’s Revive is a strong brand with a strong ethos. We have never run as per market trends and neither has getting quantity been our ambition. We have always opted for quality quality of service, quality of knowledge, and quality of place. We have always been inclined towards customer-driven strategies and this handful of customers really drive our business. It has been a good 15 years now, and yet, we continue to maintain our originality instead of being swayed by the masses. We genuinely work to improve the health of people by giving them tailor-made and realistic work-outs, suitable for them, instead of giving them fancy workouts on fancy equipment, which could infact unnecessarily intimidate them and be a put-off. A small case in point our youngest member is 16 years old and the oldest is 74 years and yet workouts (whether yoga or otherwise) for both are absolutely customized, such that the young member’s delicate bones and muscles are well taken care, and same goes for the elder member in who’s case we need to be extra cautious about any possible health/medical issue as well. This is how deep we go, and simply because we do not run after
numbers, we have achieved fair amount success and are able to give time to the member, while ensuring that they are injury-free as well. The member must leave the premises feeling happy, satisfied and rejuvenated after his/her workout every time. This is our motto and our strength as well. This is the true meaning of Revive in our brand and is what really sets us apart in the marketplace.

Moreover, I am a trained and experienced trainer, I am not dependent on outside or freelance trainers to conduct various activities as I can conduct workouts all by myself, and this is a major USP in our industry.

How has the organization charted-out its roadmap for the future?
We are about to announce and introduce several member-centric types of packages with a view to the future. Looking at the increased overall levels of anxiety and the extended lockdown stress, most people suffer from acidity issues, sleepless nights, loss of confidence, and panic attacks. So, we would like to address these by introducing detoxifications diets, customized batches/ workshops of deep & yogic breathing, pranayama, and other proven yogic techniques that will help them balance & regain control of their emotions and keep their minds calm & relaxed. Along with this, we are introducing special 30-minute power-packed fitness programs for work-from-home people. Our roadmap for the future is very flexible and constantly revolves around our members.

Reeta Sabhani, Founder
Reeta’s extensive experience as a fitness coach combined with Diploma Certification in Yoga( TTC - 900 hours ) from Mumbai University, Power Yoga Certification from Leena Mogre's fitness academy, Pre & Post Natal Yoga Teachers Training Course from Yoga Vidya Gurukul (Nasik), Certification in Mat Pilates & Functional Strength Training from Fitness and Sports Science Association( FSSA ), Diet Counseling and Accreditation in Pranic Healing from GMCKS Manila, ensures that all fitness related services one needs to achieve for health goals are available under one roof.

Offering:- Gym, Cardio, Yoga, Power Yoga, Personal Training, Functional Training, Zumba, Bollywood Dance, Ballroom Dance, Pre & Post Natal Yoga and Online classes.

Trending Stories