Rohia Munavar Shaik: Transforming Ideas Into Impactful Marketing Narratives
Rohia Munavar Shaik
Chief Marketing Officers
In fast-moving industries like cyber security, where trust and clarity are as critical as innovation, the role becomes even more strategic. A successful CMO doesn’t just market a product, they build credibility, shape perception, and turn communication into a competitive advantage. This mindset defines Rohia Munavar Shaik, Chief Marketing Officer at Cyberminder. Her journey didn’t begin in marketing, it began with words. Writing was her first passion, and she started her career as a journalist.
Early in her professional life, Rohia discovered a truth that reshaped her path: even the most powerful message means little unless it reaches the right audience. That realization sparked her transition into marketing.
Rohia started as a content writer and gradually expanded into digital marketing, account-based marketing and inbound marketing, eventually leading teams and strategy. Her move to the UK opened doors to consulting across diverse sectors including AI agents, gaming, automotive, events, tech, and data, broadening her understanding of markets and buyer mindsets.
These varied experiences shaped her approach such as learn quickly, think differently, and build strategies rooted in real audience pain points rather than assumptions. What drives her
today is purpose, transforming ideas into compelling narratives and ensuring they land exactly where they should. For Rohia, effective marketing isn’t noise, it’s precision; and when executed well, she believes, marketing becomes art fulfilling its purpose. Let’s hear from her.
With experience across multiple sectors, how has it helped you in cyber security marketing?
Every buyer, regardless of the sector, has fears, needs, and pain points. Cyber security always intrigued me, and a mentor once told me: If you can crack cyber security marketing, you can crack any marketing. He was right because cyber security is layered, technical, and stakes are high, you're not just selling a product, you're selling trust.
My past experience helped me ask the right questions: Why does this matter? How do I simplify without oversimplifying? With this mindset, I felt more confident navigating cyber- security after a year in it.
What major challenges have you faced in this field, and how are you addressing them?
A major challenge across marketing teams, not just cybersecurity, is integrating AI intelligently into workflows. Everyone wants to be “AI-powered”, but the real question is: What should be automated and what must remain human?
At CyberMindr, for example, we automated the first layer of content research and competitor analysis, which saves hours. But messaging, tone, storytelling, and positioning are still human-driven because context and emotion matter. The real challenge today is balance, leveraging automation without losing creativity or authenticity.
Speaking of AI, what emerging techno -logies do you believe will shape the future of marketing?
I see two converging trends - AI evolution and a shift from audience size to audience intimacy. Marketing is moving
For Rohia, effective marketing isn’t noise, it’s precision; and when executed well, she believes, marketing becomes art fulfilling its purpose
With experience across multiple sectors, how has it helped you in cyber security marketing?
Every buyer, regardless of the sector, has fears, needs, and pain points. Cyber security always intrigued me, and a mentor once told me: If you can crack cyber security marketing, you can crack any marketing. He was right because cyber security is layered, technical, and stakes are high, you're not just selling a product, you're selling trust.
My past experience helped me ask the right questions: Why does this matter? How do I simplify without oversimplifying? With this mindset, I felt more confident navigating cyber- security after a year in it.
What major challenges have you faced in this field, and how are you addressing them?
A major challenge across marketing teams, not just cybersecurity, is integrating AI intelligently into workflows. Everyone wants to be “AI-powered”, but the real question is: What should be automated and what must remain human?
At CyberMindr, for example, we automated the first layer of content research and competitor analysis, which saves hours. But messaging, tone, storytelling, and positioning are still human-driven because context and emotion matter. The real challenge today is balance, leveraging automation without losing creativity or authenticity.
Speaking of AI, what emerging techno -logies do you believe will shape the future of marketing?
I see two converging trends - AI evolution and a shift from audience size to audience intimacy. Marketing is moving
away from generic mass campaigns to highly engaged, relevant micro-audiences. AI will accelerate this by analyzing user behavior, predicting intent, and even recognizing tone shifts.
Imagine a future where ad campaigns adjust themselves in real time changing head -lines, visuals, or messaging based on segment engagement. The disruptor won't be AI alone, but how marketers use it to scale meaningful, relevant connec-tions.
What leadership methods or philo -sophies have worked best for you?
I lead by example - not by command. I believe people perform their best when they're trusted, not micromanaged. I encourage experimentation, and just as importantly, I create space to fail, because without safety to fail, there’s no innovation.
We openly share feedback and celebrate small wins. I also hold a personal boundary: I will never market something that harms or discriminates. Influence must be used responsibly.
What advice would you give to aspiring marketing leaders across industries?
Stay endlessly curious. You don’t need to have all the answers, but you must remain open to learning, even from the people you lead.
Regardless of how advanced technology becomes, the core of marketing never changes: understand your audience listen intentionally, and empathize with their challenges. When you master that, technology becomes a powerful amplifier, not a replacement, for meaningful communication.
Rohia Munavar Shaik, Chief Marketing Officer, Cyber-minder
Rohia Munavar Shaik is the Chief Marketing Officer at Cyberminder, with a career built across journalism digital marketing, and strategy leadership.
She has worked across global industries including AI, technology, gaming, events, and data, shaping impactful narratives that connect brands with audiences through empathy, clarity, and purpose-driven communication.
Imagine a future where ad campaigns adjust themselves in real time changing head -lines, visuals, or messaging based on segment engagement. The disruptor won't be AI alone, but how marketers use it to scale meaningful, relevant connec-tions.
What leadership methods or philo -sophies have worked best for you?
I lead by example - not by command. I believe people perform their best when they're trusted, not micromanaged. I encourage experimentation, and just as importantly, I create space to fail, because without safety to fail, there’s no innovation.
We openly share feedback and celebrate small wins. I also hold a personal boundary: I will never market something that harms or discriminates. Influence must be used responsibly.
What advice would you give to aspiring marketing leaders across industries?
Stay endlessly curious. You don’t need to have all the answers, but you must remain open to learning, even from the people you lead.
Regardless of how advanced technology becomes, the core of marketing never changes: understand your audience listen intentionally, and empathize with their challenges. When you master that, technology becomes a powerful amplifier, not a replacement, for meaningful communication.
Rohia Munavar Shaik, Chief Marketing Officer, Cyber-minder
Rohia Munavar Shaik is the Chief Marketing Officer at Cyberminder, with a career built across journalism digital marketing, and strategy leadership.
She has worked across global industries including AI, technology, gaming, events, and data, shaping impactful narratives that connect brands with audiences through empathy, clarity, and purpose-driven communication.