Rohit A.K : Technology & Innovation, Redefining Sales Engagement
Rohit A.K
Director - Sales
As companies and organizations are becoming more dependent on interactive and integrated communication platforms, leaders who are capable of balancing technology, strategy, and customer demands are becoming the driving force behind the future of the audiovisual world.
On the frontline of this change is Rohit A.K, the Director of Sales at Avocor who is driving the expansion of innovative and interactive AV solutions in various markets in the region.
With more than 14 years of experience in telecommuni - cations, unified communications, and audiovisual industry, Rohit’s career is grounded in solid industry knowledge, practical leadership experience, and customer-based go-to-market solutions. He started off as a solitary player but has grown to become a leader of big diverse teams.
Known to be a strategic partnership forger, he believes in leading by example, i.e. show what should be done first before asking his team to do it. His career path, characterized by flexibility and numerous landmarks since 2011, is indicative of a self-motivated attitude towards development, problem-solving, and a long-term victorious performance in the dynamically developing market.
We are delighted to have a conversation with Rohit, who shares his leadership journey and professional background.
What strategies have you adopted to engage new audiences in the market?
I engage new audiences by combining deep product knowledge with thorough market insights to craft effective go-to-market strategies.
Through a channelled sales model, we segment partners based on their focus areas and customer profiles, allowing us to tailor strategies for specific geographies and segments.
This structured approach not only drives engagement and market growth but also ensures stronger relation-ships with partners and
customers, creating sustainable growth but also ensures stronger relation-ships with partners and customers, creating sustainable success in new and evolving markets.
How has technology changed customer engagement, and how important is innovation for maintaining a competitive edge?
Technology has transformed customer engagement by shifting the industry from audio-centric to video first, IP-based solutions, making interactions more immersive and accessible.
What was once a luxury is now a standard expectation, reshaping customer needs and sales strategies.
Innovation remains critical for staying competitive, as sales teams must continuously adapt offerings, leverage emerging technologies, and tailor solutions to deliver value in a rapidly evolving market.
What strategy do you use to manage risks when entering new markets or launching new products?
In the highly CapEx-driven audio-visual domain, I manage risk through a phased, demand-driven approach.
We begin by assessing product relevance and total addressable market, creating customer demand before committing to major investments.
This reverse-engineering strategy helps minimize risk, optimize investment, accelerate returns, and build a motivated ecosystem supported by early market traction.
What guidelines and methodologies do you follow to lead your company effectively?
I lead my team by example, emphasizing hands-on demonstration of both technical and commercial aspects of our products.
Given the rapidly evolving technologies we work with, it is essential to show the team how to adapt pitches and solutions to meet changing customer needs.
By actively demonstrating processes and strategies, I ensure that my guidance is practical, credible, and aligned with real world challenges, fostering a culture of learning, adaptability, and effective execution.
How do you keep yourself up to date with the ongoing industry trends?
How has technology changed customer engagement, and how important is innovation for maintaining a competitive edge?
Technology has transformed customer engagement by shifting the industry from audio-centric to video first, IP-based solutions, making interactions more immersive and accessible.
What was once a luxury is now a standard expectation, reshaping customer needs and sales strategies.
Innovation remains critical for staying competitive, as sales teams must continuously adapt offerings, leverage emerging technologies, and tailor solutions to deliver value in a rapidly evolving market.
What strategy do you use to manage risks when entering new markets or launching new products?
In the highly CapEx-driven audio-visual domain, I manage risk through a phased, demand-driven approach.
We begin by assessing product relevance and total addressable market, creating customer demand before committing to major investments.
This reverse-engineering strategy helps minimize risk, optimize investment, accelerate returns, and build a motivated ecosystem supported by early market traction.
Practicing what you preach not only builds credibility and trust but also ensures sustainable and effective leader - ship
What guidelines and methodologies do you follow to lead your company effectively?
I lead my team by example, emphasizing hands-on demonstration of both technical and commercial aspects of our products.
Given the rapidly evolving technologies we work with, it is essential to show the team how to adapt pitches and solutions to meet changing customer needs.
By actively demonstrating processes and strategies, I ensure that my guidance is practical, credible, and aligned with real world challenges, fostering a culture of learning, adaptability, and effective execution.
How do you keep yourself up to date with the ongoing industry trends?
I engage in regular interactions with peers across different domains, which offer diverse perspectives. I closely follow leading technology and trade publications and attend industry trade shows to gain firsthand exposure to emerging technologies and market directions.
In addition, frequent engagement with customers helps me understand evolving needs and innovations, allowing me to stay closely aligned with market and industry developments.
What future roadmap have you envisioned for yourself for the next five years?
My focus is to leverage the strong growth potential of the audiovisual industry by positioning my organization to capture a significant market share through strategic innovation.
Key priorities include advancing Make in India initiatives, expanding our geographical reach, and increasing awareness of the audiovisual domain among students and young professionals, while continuing on a path of steady and sustainable leadership growth.
What is a piece of advice that you would like to pass on to upcoming leaders?
Stay closely connected to ground realities and lead by example. True leadership goes beyond supervision and direction; it requires firsthand understanding of processes, people, and challenges.
As leaders grow senior, self-awareness becomes critical, as teams may hesitate to question them. Practicing what you preach not only builds credibility and trust but also ensures sustainable and effective leadership.
Rohit A.K, Director-Sales, Avocor India
Rohit A.K is an experienced sales leader with over 14 years of experience in the telecommunications, unified communi-cations, and the audiovisual industry, currently serving as the Director of Sales at Avocor India, where he drives customer-centric growth and strategic market expansion.
•Hobbies: I spend much of my time playing, watching, and writing about cricket, along with reading fiction and business books, exploring the lives of business leaders.
•Favorite Book: Shoe Dog: A Memoir by the Creator of Nike by Phil Knight
•Favorite Travel Destination: Ramamurthy Nagar
•Favorite Cuisine: South Indian
Awards and Recognition:
•Awarded Highest Revenue Crossing Sales Achiever during his tenure at MAXHUB.
•Inavate 40 under 40 Class of 2025
In addition, frequent engagement with customers helps me understand evolving needs and innovations, allowing me to stay closely aligned with market and industry developments.
What future roadmap have you envisioned for yourself for the next five years?
My focus is to leverage the strong growth potential of the audiovisual industry by positioning my organization to capture a significant market share through strategic innovation.
Key priorities include advancing Make in India initiatives, expanding our geographical reach, and increasing awareness of the audiovisual domain among students and young professionals, while continuing on a path of steady and sustainable leadership growth.
What is a piece of advice that you would like to pass on to upcoming leaders?
Stay closely connected to ground realities and lead by example. True leadership goes beyond supervision and direction; it requires firsthand understanding of processes, people, and challenges.
As leaders grow senior, self-awareness becomes critical, as teams may hesitate to question them. Practicing what you preach not only builds credibility and trust but also ensures sustainable and effective leadership.
Rohit A.K, Director-Sales, Avocor India
Rohit A.K is an experienced sales leader with over 14 years of experience in the telecommunications, unified communi-cations, and the audiovisual industry, currently serving as the Director of Sales at Avocor India, where he drives customer-centric growth and strategic market expansion.
•Hobbies: I spend much of my time playing, watching, and writing about cricket, along with reading fiction and business books, exploring the lives of business leaders.
•Favorite Book: Shoe Dog: A Memoir by the Creator of Nike by Phil Knight
•Favorite Travel Destination: Ramamurthy Nagar
•Favorite Cuisine: South Indian
Awards and Recognition:
•Awarded Highest Revenue Crossing Sales Achiever during his tenure at MAXHUB.
•Inavate 40 under 40 Class of 2025