Sanjeev Mehtani : 37 Years Of Shaping India's Consumer Tech Landscape
Sanjeev Mehtani
Chief Sales Officer
As part of Acer India’s founding team, Sanjeev has played a pivotal role in transforming the brand into one of the most trusted and widely accessible technology companies across the country.
His leadership has driven deep-market expansion, strengthened Acer’s presence in government, education, and commercial sectors, and built a customer support ecosystem that stands as a benchmark in the industry. With an unwavering commitment to developing people and building structures for long-term growth, his impact extends far beyond business metrics.
Below is an exclusive interview where Sanjeev reflects on his journey, strategy, and leadership philosophy.
What have been the most effective strategies you’ve used to reach and engage customers so far?
One of the most effective approaches has been Acer’s ability to create a genuinely seamless omni-channel ecosystem that connects customers across discovery, evaluation, and purchase.
While digital platforms help us amplify awareness and guide product research, our exclusive Acer Stores play a critical role in offering hands-on experiences, personalised consultations, and convenient financing options. This dual approach ensures that customers can interact with the brand in the way most natural to them.
What strengthens our engagement further is a nationwide post-purchase service structure that reinforces trust and reliability.
Our consistent focus on younger audiences—through gaming tournaments, campus activations, influencer-led campaigns, and community initiatives—has helped us build deep emotional resonance.
Additionally, by expanding aggressively into tier 2, 3, and 4 markets through over 325 exclusive Acer stores and a wide multi-brand network, we have brought Acer closer to customers in every corner of the country.
How are you training your team and channel partners to effectively sell the value of AI and gaming PCs to both individual customers and businesses?
Our training approach is built on structured, practical, and scenario-based learning that ensures teams understand how AI and gaming technologies translate into real world value for different customer segments.
Through a dedicated AI and gaming certifi-cation program, we equip sales teams and partners with strong conceptual
and hands-on knowledge of how these devices enhance productivity, creativity, and performance.
The emphasis is on outcome-based selling rather than technical specifications, enabling teams to confidently communicate benefits that matter to individuals, students, creators, and businesses alike.
To reinforce this understanding, we rely on extensive experiential training across our 325+ exclusive Acer stores, where teams can explore AI workflows, gaming performance, and live demonstrations.
Additionally, large-scale platforms like the Predator League offer an unmatched opportunity for customers to experience high-performance gaming and AI-enabled features firsthand. Such immersive environments provide a deeper appreciation of real capabilities, allowing customers to interact directly with devices while giving our teams invaluable insights into evolving expectations.
This continuous exposure and hands on engagement ensure our sales ecosystem remains informed, confident, and ready to guide customers in an increasingly AI-driven market.
How do you stay ahead of market changes, regulatory shifts, new technologies, and evolving customer beha-viors?
Staying ahead requires an attitude of constant curiosity and an unwavering commitment to listening. I spend considerable time understanding real-time feedback from customers, channel partners, and enterprises across India.
These conversations often reveal trends much earlier than traditional market data. We combine these insights with global intelligence, regulatory updates, and technology roadmaps to anticipate shifts before they fully emerge.
Acer’s own organizational agility further helps us respond quickly. Whether it is adapting to changes in sustainability regulations, preparing for AI-led disruptions, or realigning to new customer expectations, our focus remains on staying flexible and insight driven. This ability to blend curiosity with structured intelligence has been central to our sustained success.
What will be Acer’s key focus areas to capture market share in the next fiscal year?
Acer’s primary focus will be on accelerating growth in AI PCs, gaming, and digital signage, commercial solutions, all of which continue to show strong momentum despite a relatively flat overall IT market.
AI PCs, especially, represent a transformative category for the future, and we are investing heavily in early adoption, customer education, and partner enablement.
Gaming will continue to expand through our Predator and Nitro portfolios, which remain highly popular among students, creators, and young professionals. On the commercial front, modernisation of SMBs and enterprises provides substantial growth opportunities, while ongoing government digitisation
The emphasis is on outcome-based selling rather than technical specifications, enabling teams to confidently communicate benefits that matter to individuals, students, creators, and businesses alike.
To reinforce this understanding, we rely on extensive experiential training across our 325+ exclusive Acer stores, where teams can explore AI workflows, gaming performance, and live demonstrations.
Additionally, large-scale platforms like the Predator League offer an unmatched opportunity for customers to experience high-performance gaming and AI-enabled features firsthand. Such immersive environments provide a deeper appreciation of real capabilities, allowing customers to interact directly with devices while giving our teams invaluable insights into evolving expectations.
This continuous exposure and hands on engagement ensure our sales ecosystem remains informed, confident, and ready to guide customers in an increasingly AI-driven market.
Leadership is not a sprint but a long journey—built on curiosity, integrity, and the courage to reinvent yourself every day
How do you stay ahead of market changes, regulatory shifts, new technologies, and evolving customer beha-viors?
Staying ahead requires an attitude of constant curiosity and an unwavering commitment to listening. I spend considerable time understanding real-time feedback from customers, channel partners, and enterprises across India.
These conversations often reveal trends much earlier than traditional market data. We combine these insights with global intelligence, regulatory updates, and technology roadmaps to anticipate shifts before they fully emerge.
Acer’s own organizational agility further helps us respond quickly. Whether it is adapting to changes in sustainability regulations, preparing for AI-led disruptions, or realigning to new customer expectations, our focus remains on staying flexible and insight driven. This ability to blend curiosity with structured intelligence has been central to our sustained success.
What will be Acer’s key focus areas to capture market share in the next fiscal year?
Acer’s primary focus will be on accelerating growth in AI PCs, gaming, and digital signage, commercial solutions, all of which continue to show strong momentum despite a relatively flat overall IT market.
AI PCs, especially, represent a transformative category for the future, and we are investing heavily in early adoption, customer education, and partner enablement.
Gaming will continue to expand through our Predator and Nitro portfolios, which remain highly popular among students, creators, and young professionals. On the commercial front, modernisation of SMBs and enterprises provides substantial growth opportunities, while ongoing government digitisation
initiatives continue to open large-scale prospects.
We will also strengthen our e-commerce footprint to improve reach and discover ability. Paired with a sharpened focus on channel profitability and execution excellence, these priorities will help us scale our market share and deepen our industry presence.
What are your future professional aspirations?
My aspirations lie in expanding Acer’s leadership in both consumer and enterprise segments while driving the next wave of growth in emerging categories such as Acer pure and AI PCs.
I aim to bring Acer closer to underserved and remote markets, ensuring that technology and innovation reach every part of the country.
Strengthening customer-centricity, accele-rating digital and AI-driven capabilities, and building a robust, future-ready portfolio will continue to guide my focus.
Ultimately, I am committed to helping Acer India achieve its long-term ambition of reaching $1 billion in revenue, powered by sustainable practices, strong market penetration, and technology-led development. Equally important is my goal of grooming the next generation of leaders who can carry this vision forward.
What advice would you like to share with upcoming industry leaders?
My message to upcoming leaders is simple: never stop reinventing yourself. The pace of technological, regulatory, and consumer change is relentless, and success belongs to those who can evolve just as rapidly.
Stay deeply connected to your customers, because trust and empathy are far stronger differentiators than products alone.
Let integrity be the foundation of every action; strong relationships are built on transparency and reliability. Continue learning, stay curious, and push yourself and your teams to challenge boundaries.
Leadership is not a sprint—it is a long-term commitment that requires patience, resilience, and consistent effort.
Ultimately, true leadership is defined not only by results but by the positive, lasting impact one leaves on people and the organisation.
Sanjeev Mehtani, Chief Sales Officer, Acer
Sanjeev is a seasoned ICT leader with 37 years of experience, instrumental in building Acer’s presence and expanding its reach across government, banking, and education sectors.
•Hobbies: Morning walks with my dogs, and whenever I find a quiet moment, I love to sing as it helps me relax and stay stress-free.
•Favorite Books: Reading mythological books the most, while business books are something I read mainly to stay updated.
•Favorite Travel Destinations: Switzerland is my top travel destination, followed by Santorini and Spain, though I also love exploring India’s hill regions.
•Favorite Cuisines:
Indian cuisine is my favorite.
We will also strengthen our e-commerce footprint to improve reach and discover ability. Paired with a sharpened focus on channel profitability and execution excellence, these priorities will help us scale our market share and deepen our industry presence.
What are your future professional aspirations?
My aspirations lie in expanding Acer’s leadership in both consumer and enterprise segments while driving the next wave of growth in emerging categories such as Acer pure and AI PCs.
I aim to bring Acer closer to underserved and remote markets, ensuring that technology and innovation reach every part of the country.
Strengthening customer-centricity, accele-rating digital and AI-driven capabilities, and building a robust, future-ready portfolio will continue to guide my focus.
Ultimately, I am committed to helping Acer India achieve its long-term ambition of reaching $1 billion in revenue, powered by sustainable practices, strong market penetration, and technology-led development. Equally important is my goal of grooming the next generation of leaders who can carry this vision forward.
What advice would you like to share with upcoming industry leaders?
My message to upcoming leaders is simple: never stop reinventing yourself. The pace of technological, regulatory, and consumer change is relentless, and success belongs to those who can evolve just as rapidly.
Stay deeply connected to your customers, because trust and empathy are far stronger differentiators than products alone.
Let integrity be the foundation of every action; strong relationships are built on transparency and reliability. Continue learning, stay curious, and push yourself and your teams to challenge boundaries.
Leadership is not a sprint—it is a long-term commitment that requires patience, resilience, and consistent effort.
Ultimately, true leadership is defined not only by results but by the positive, lasting impact one leaves on people and the organisation.
Sanjeev Mehtani, Chief Sales Officer, Acer
Sanjeev is a seasoned ICT leader with 37 years of experience, instrumental in building Acer’s presence and expanding its reach across government, banking, and education sectors.
•Hobbies: Morning walks with my dogs, and whenever I find a quiet moment, I love to sing as it helps me relax and stay stress-free.
•Favorite Books: Reading mythological books the most, while business books are something I read mainly to stay updated.
•Favorite Travel Destinations: Switzerland is my top travel destination, followed by Santorini and Spain, though I also love exploring India’s hill regions.
•Favorite Cuisines:
Indian cuisine is my favorite.