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Affle Launches Vizury Engage 360 to Simplify Omni-Channel Marketing

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Affle Launches Vizury Engage 360 to Simplify Omni-Channel Marketing

CEO Insights team

Affle (India) Limited, a leading consumer intelligence platform, announces the launch of VizuryEngage360, an omni-channel marketing platform poised to aid marketers in unifying their communication across connected channels and devices.

Vizury Engage360 platform aims to bring efficiency in marketing spends by integrating their own CRM channels like emails, notifications, messaging, Chabot apps together with paid programmatic advertising channels through social, native, display and video ads. It also intends to facilitate the life of digital marketers by connecting all its devices and channels over to its unified platform & is allowing marketers to craft unique consumer journeys to drive higher conversions and ROI – powered by AI and ML algorithms.

“Our Vizury Engage360 is a revolutionary omni-channel platform which is significantly strengthening our CPCU driven business model. It is delivering greater ROI for marketers by optimising consumer conversions across free owned channels as well as paid programmatic channels through a unified platform. With timely

Our Vizury Engage360 is a revolutionary omni-channel platform which is significantly strengthening our CPCU driven business model



communications like e-commerce triggers for cart abandonment alerts, time-sensitive discounts, price drop alert, restock alert, marketers can drive measurable incremental revenues with Vizury Engage360.” comments, Anuj Khanna Sohum, Chairman, MD, CEO, Affle.

Further adding to it, Charles Young, Chief Architecture, Technology Officer, Affle says, “Vizury Engage360 is an AI-driven Omni channel marketing platform that is optimising the potential of each channel and is delivering integrated consumer experiences across connected devices. It is delivering high value consumer conversions by empowering marketers to seamlessly craft unique consumer journeys and enabling timely decision-making across multiple touch-points powered by machine learning algorithms that learn and evolve real time.”

Being a global technology company, Affle over the years has won various awards & recognition from Mobile Marketing Association (MMA), Technology Company of the Year, & Best in Show. Recently, it has also filed 14 patents in Singapore & USA, which have helped it in strengthening its technology IP portfolio & establishing a new R&D centre in Bangalore.

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