Amagi Media Labs to Raise Rs 1,020 Crore
Bengaluru-based Amagi Media Labs, a provider of broadcast and streaming solutions supported by prominent investors such as Premji Invest, Accel, Norwest Venture, and General Atlantic, has submitted draft documents to the SEBI for raising funds through an initial public offering (IPO). The IPO will consist of a fresh issuance of shares valued at Rs 1,020 crore, alongside an offer-for-sale of 3.4 crore shares from current shareholders.
Shareholders selling in the offer-for-sale (OFS) will include investors such as Premji Invest-backed PI Opportunities Fund, Norwest Venture Partners, Accel, Trudy Holdings, and AVP. The individual shareholders - Prem Gupta, Rahul Garg, Rajesh Ramaiah, Rajat Garg, and Kollengode Ramanathan Lakshminarayana - will additionally be selling shares in the OFS.
Amagi Media Labs, which offers comprehensive cloud-managed live and on-demand video solutions for TV and OTT, might explore fundraising of up to Rs 204 crore in a pre-IPO round.
Promoters own 31.74 percent of the company, while the remaining 68.26 percent of shares are held by public shareholders, including the aforementioned investors.
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The cloud-focused SaaS technology firm will allocate Rs 667.2 crore from the new issue proceeds for investments in technology and cloud infrastructure. The leftover funds will be allocated for inorganic growth and general corporate needs.
Amagi Media Labs has supported more than 400 content providers, over 300 distributors, and over 80 advertisers in over 40 countries as of March 2025. Its clientele consists of international media firms like Vevo, Lionsgate Studios, DAZN, EW Scripps, Sinclair Broadcast Group, VIZIO, Roku, The Trade Desk, JioAds, and the Tennis Channel.
Financially, the company reported a loss of Rs 68.7 crore in fiscal 2025, a reduction from the Rs 245 crore loss in the prior financial year. Revenue from operations in FY25 reached Rs 1,162.6 crore, increasing by 32.2 percent from Rs 879.2 crore in the last fiscal year.
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Kotak Mahindra Capital Company, Goldman Sachs (India) Securities, IIFL Capital Services, and Avendus Capital have been designated as the book-running lead managers for overseeing the IPO of Amagi Media Labs.