Byju's acquires AR firm Whodat


byjusRecently, Byju’s procures yet another company, Whodat Tech, a Bengaluru-based computer vision, and AR start-up. Still, the deal value has not been disclosed.  Whodat’s was established in 2013 by Sriram Ganesh and Kaushik Das. The AR platform creates immersive involvements that automatically classify users’ environments without using physical markers to overlay 3D content.

The technology powers applications in mobility and robotics is expected to aid Byju’s product development, impacting the learning experiences of students. Early-stage venture fund Ideaspring Capital that has invested around $600,000 in Whodat, has exited post this transaction.

“We are incredibly excited to partner with Byju’s on a mission to make students across the world fall in love with learning. Whodat has had an incredible journey so far and this will leapfrog our impact to the next level,” said, Sriram Ganesh, co-founder, Whodat.

Byju’s is building itself into a digital and online learning powerhouse – focused on everything from K12 to reasonable test research and professional education. Earlier, Whodat had clients in the social, gaming, and retail sectors and had integrated its software development kit (SDK) into its platforms to deliver contextual information about the users’ indoor environments.

“We are excited to have Sriram, Kaushik and the entire Whodat team join Byju’s. This will help us accelerate our product roadmap to provide immersive educational products across our product lines,” said, Anita Kishore, chief strategy officer, Byju’s.