Carl Pei's Startup Nothing Collaborates with Flipkart for India Foray
OnePlus co-founder Carl Pei's consumer technology startup Nothing has struck a partnership with Walmart’s Flipkart for its India foray. The Indian e-commerce firm will offer Nothing Ear (1), a pair of wireless earphones that were unveiled last month, alongside the global launch of the product, the company said without disclosing any specific launch timeline.
Ear (1), which is the company's first product, was expected to debut this month. Pei however had announced a delay in the launch last week. Flipkart will play a key role in building Nothing’s presence in India and will also offer after-sales service in 205 service points across 171 cities through its group company Jeeves, said Rakesh Krishnan, senior director (electronics) at Flipkart.
It will also offer pick and drop service in cities where there is no service centre. "Flipkart’s pan-India supply chain will be instrumental in reaching Nothing customers and delivering a superior end-to-end product experience, which is very important to us," said Manu Sharma, vice president and general manager, Nothing India.
“At Nothing, we aim to create easy to use consumer tech products with iconic designs that will bring differentiated value to our users in India and around the world.” After a surprise exit from OnePlus last October, Chinese-born Swedish entrepreneur Pei had unveiled his new venture Nothing in January. The company focuses to build a suite of smart, connected consumer electronics products.