Hyundai Motor India Ventures into the Commercial Mobility Sector
Hyundai Motor India Limited (HMIL) ventured into the commercial mobility sector by introducing its taxi options Prime HB (hatchback) and Prime SD (sedan), signifying a shift from its usual emphasis on private passenger vehicles (PVs).
The decision arises during a period of intensified rivalry in the local market, with the South Korean automaker anticipated to forfeit its second spot by the conclusion of 2025. The car manufacturer is expected to drop to fourth position, following Mahindra & Mahindra and Tata Motors, according to Vahan registrations. Maruti Suzuki maintains the leading position.
The Prime taxi lineup has been tailored specifically for fleet managers and taxi businesses, highlighting low operational expenses, consistent maintenance, and excellent vehicle availability. Both models feature Hyundai’s 1.2-litre Kappa four-cylinder engine, available in petrol and factory-installed CNG variants. The Prime HB is priced at Rs.5.99 lakh and the Prime SD at Rs.6.89 lakh (ex-showroom), with bookings available at dealerships for a nominal fee of Rs.5,000.
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HMIL stated that the new lineup merges attractive pricing with attributes designed for commercial use, featuring a company-installed speed limiter set at 80 km/h, six airbags, rear air conditioning vents, power windows, rear parking sensors, and controls mounted on the steering wheel. Optional add-ons like a 9-inch touchscreen infotainment system featuring wireless Android Auto and Apple CarPlay, a rearview camera, and a vehicle location tracking device equipped with panic buttons have been introduced to fulfill regulatory and operational needs for taxis.
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“Hyundai is excited to step into the commercial mobility sector with the launch of Prime HB and Prime SD, featuring products designed for dependability, trustworthiness, and strong earning potential,” stated Tarun Garg, managing director and CEO-designate, HMIL. He mentioned that the company’s broad service network, comprehensive warranty plans, and adaptable financing choices would assist fleet operators in enhancing profits while guaranteeing safe and comfortable transportation for passengers.
To tackle the elevated mileage common in taxi services, HMIL is providing tailored extended warranty packages that cover the fourth and fifth years or a maximum of 1.8 lakh km, whichever comes first, alongside low maintenance expenses projected at 47 paise per km.
Adaptable financing alternatives with repayment periods extending to 72 months, along with specialized fleet-care advisors at dealerships, are anticipated to assist both new and growing fleet owners.
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The launch holds importance as HMIL aims to expand volumes and target a price-conscious, high-usage segment amidst increasing competition in the private PV market.