Hyundai Sets its Focus on Mobility, Connectivity, Electrification & Autonomy

Hyundai Motor India relays on four pillars of growth for India with mobility, connectivity, electrification and autonomy that aid in paving the way for its future expansion to maintain its quality in the Indian market.

S S Kim, President and CEO of Hyundai Motor India, states, “We are working on various technologies for an important market like India where customers embrace change. We envisage that the future customers would value unique experiences of enhanced, advanced and focused mobility in a more competitive India.”

Kim further adds, “The future customers would be looking at unique experiences - enhanced, advanced and initiated in a more competitive India. In India the total number of cars is small and the profile of the customers is changing. There are a large number of compact cars and first generation customers and the Creta and Tucson customers are looking for new vehicles. We are working in various directions to upgrade them with varied offerings and diversified motoring experiences.”

At present, Hyundai offers Kona electric SUV that has 450 km of range (single full charge). The company intends to upgrade from the current offerings of multiple gears like IMT (Intelligent Manual Transmission as a clutch-free Manual Transmission) to DCT to new technologies. All the new strategies would be centred based on customer’s convenience.

Tarun Garg, Director-Marketing and Sales, Hyundai says, “We are among the few companies that have taken diesel to the BS-VI level and have not shied away from investing. The diesel BS-VI is there in most of our vehicles as a new phase of technology which is delight for customers and is endorsed by the customers.”

Kim states, “When we can return to that market it would be a sheer delight. We are passing through this pandemic and amid this uncertainty of many situations, we are cautiously optimistic that we can go back to that demand situation. We are prepared to clock our peak volumes as the market recovers. Going by China, the US and Europe, where the per capita car ownership is higher, India has higher potential and the market will grow gradually.”

Hyundai sold 423,642 units in 2020. Its sales were down by 17 percent compared to 2019 and the company will introduce new vehicles and technologies this year to reap the improving Indian market.

Tarun adds, “The new car demand will be strong for personalised mobility. Owning cars would be a new experience for youngsters and this could be a potential for the market. Hyundai can give various ownership experiences to the new set of future customers and we are working on them. Renting, subscription, ownership and other formats could be new models of using or buying cars”