InfoMark Announces Partnership with Connection Newspaper to Enhance Its Reader Experience
CEO Insights team, Press Release
The Connection and its Owner/Publisher Chris Taylor will use of InfoMark technology to enhance its print and user experience with Amazon Alexa audio, video, photos and other digital content, directly tying its Newsprint to the digital world. The Connection was looking for a means to create a more connected personal experience than print alone and they found it in InfoMark.
"The Connection will unleash The Digital Power of Print! We will be helping Chris fully implement the power of InfoMark and will be using it to create a more personal connection with their content," said Jesse Stallone, President of InfoMark.
Creating more value to Newspapers around the globe is our goal.The User Experience was declining before InfoMark and we look to turn that trend around.
Mr. Taylor wants to not only expand his readership but also deliver a more complete experience. Tying an array of fast, easily accessible digital content directly to print is critical to future success. Creating more value to Newspapers around the globe is our goal. The User Experience was declining before InfoMark and we look to turn that trend around.
"We must evolve and innovate in order to survive in this changing environment. We have to improve every day and listen to our users. They want a better experience and we are dedicated to give them exactly what they want. We are evolving and InfoMark is our answer," said Taylor, Publisher of The Connection. "Simply creating a website is not good enough. We sought technologies to increase our unique content and advertising value and that is Print! The Connection will also use InfoMark to create more value to its advertisers and more value means more revenue which is, the lifeblood of any Newspaper."