Vikram Karwal, formerly of Mondelez International where he served as Senior Director of Marketing for the chocolate category, has now been selected to join Marico in the role of Chief Marketing Officer.

In a note, Karwal shared, “After an almost 22-year-long magical journey at Mondelez, I have decided to make a career move and have recently joined Marico”.

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“It has been an exciting journey full of memorable moments at Mondelez, which started back in 2004”.

He added, “The biggest reward is the pride that comes with working for Mondelez, and it never fails to bring a smile to someone’s face when they know that you work for Cadbury! Nothing beats this feeling! I am sad to be leaving such a wonderful place, but I am also very excited as I look forward to a new chapter at Marico, a company that I have always admired for its brands, sales and marketing excellence, growth strategy, and ambition”.

He commenced his professional journey at ConAgra Foods in the role of an Area Sales Manager and subsequently transitioned to the position of Category Manager at Cadbury. He then advanced to the role of Senior Manager at Kraft Foods International, before transitioning to a position at Mondelez International.

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Additionally, Marico is considering entering the market of protein-rich nutrition in response to the growing demand from Indian consumers, according to reports.

 

Discussions are currently underway for the potential acquisition of Cosmix, a startup specializing in plant-based protein supplements. Marico is seeking to expand its footprint in the health and wellness sector by acquiring Cosmix, with an estimated payment of around Rs 300 crore.

According to reports, Cosmix generated revenues of Rs 24.4 crore and profits of Rs 2.8 crore in the financial year (FY24). Although the results for FY25 have not been disclosed yet, Cosmix has significantly increased its business over the past three years and is anticipated to have continued its growth trajectory in the previous fiscal year, as indicated in the reports.

Discussions regarding a possible agreement are occurring in the midst of a larger trend in consumer behavior, where an increasing number of Indian individuals are incorporating more protein into their daily diets.

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In response to this shift, popular milk brands such as Amul, Milky Mist, and Akshayakalpa have introduced varieties with higher protein content. Additionally, companies like iD Fresh Food and Nandini are enhancing the nutritional value of their products, such as dosa batter and other essential items, to meet the growing demand. Reports have highlighted these developments in the market.