PivotRoots introduces MarTech to boost Data-led & Consumer-Centric Approach


Recently, one of the leading Digital marketing firms, PivotRoots has announced the launch of its marketing technology (MarTech) consultancy and management wing PivotConsult to strengthen its data-led and consumer-centric approach.

The innovative partition will aid brands' involvement in digital transformation, which will purposefully place them in a better position to create and deploy digital marketing campaigns that are based on real-time customer insights. It will also assist brands to bridge the gap between audience insights, automation, and personalization of communication.

“With the objective of driving ROI and marketing efficiencies, the team has rolled out the program for brands like Bisleri, Wildcraft, Amazon Prime Video and Snapdeal in India, and THE One, Eilago, Century Financial and Kaya Skin Clinic in the Middle East. We are also building advanced capabilities that can provide the next level of reporting and insights for brands and agencies for helping them make better marketing decisions,” said Yogesh Kothari, global business head, PivotConsult.

“Our vision is to build a result-oriented marketing lab and consulting vertical that will drive greater efficiencies and outputs for our current and future clients. We believe that having hands-on knowledge of digital marketing platforms and their capabilities is essential while consulting brands on their marketing efforts,” commented, Shibu Shivanandan, managing director, PivotRoots.

Yogesh Khanchandani, co-founder and chief business strategy officer, PivotRoots, states, “As an agency, we need to be adaptive to evolving consumer behaviour. PivotConsult has handpicked an integrated cross-functional team of data scientists, media experts, solution architects, UI and UX experts, developers and data analysts to work on solutions by leveraging platforms like Google Cloud Platform, Google ADH, MoEngage, BI tools (PowerBI, Google Data Studio, and Tableau) and more.”