Rahul Titus to Lead Publicis Groupe Global Influencer Capability
Rahul Titus has recently taken on the role of leading the global influencer capability at Publicis Groupe, a significant development in the influencer marketing sector following his departure from Ogilvy several months ago.
Titus announced his appointment on X by stating that the transition had been planned for some time. He expressed enthusiasm for uniting the Groupe's influencer agencies to provide clients with a cohesive and dependable solution.
Titus emphasized the objective of enhancing impact and growth in various markets, acknowledging the contributions of Talia Raviv and senior leaders at Publicis Groupe for their support.
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Titus expressed his appreciation for the progress made thus far and indicated his readiness to embark on the next phase, demonstrating his commitment to further developing the international influencer landscape.
Titus resigned from his position as the global head of influence at Ogilvy in October, after a 12-year tenure with the WPP group. In his departure message, he expressed his decision to seek new opportunities after a long and successful period within the company.
He conveyed his gratification for the accomplishments achieved by his teams during his time at WPP.
Under his guidance, Ogilvy established a global network of over 650 influencer specialists spanning across 30+ markets, solidifying its position as the largest and most recognized influencer network globally, a distinction it maintained for seven years.
During this period, the team achieved accolades such as winning the prestigious Social & Creator Grand Prix at Cannes Lions for consecutive years while providing exceptional services to renowned clients such as Walgreens Boots Alliance, Bacardi, Vans, PlayStation, Unilever, TK Maxx, British Airways, and Mattel.
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Prior to his tenure at Ogilvy, Titus embarked on his professional journey at Ogilvy & Mather before transitioning to Dentsu Aegis Network, where he earned a promotion to the role of product development manager.
Subsequently, he assumed the position of associate director – head of influencer marketing at MediaCom, briefly worked at YMU, and ultimately took the helm as global influence lead at WPP Open X.
Previously, Publicis Groupe India recently launched a state-of-the-art content studio to assist brands in producing personalized, targeted, and relevant content in a timely manner. The studio aims to facilitate platform-driven, continuous marketing efforts by combining creative expertise, production processes, and AI technology.
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The studio provides brands with the ability to promptly react to cultural phenomena, local variations, and shifts in platforms. Through the integration of technology, data, and human innovation, it guarantees that content is tactically coordinated, culturally pertinent, and quantifiable in its influence.
Publicis Production has a presence in 52 studios worldwide, located in cities such as Bogotá, New York, London, Paris, Shanghai, and Warsaw. The studio in India provides a range of high-quality production services and adaptable content solutions, featuring editing suites, generative artificial intelligence, and CGI workstations.
These offerings enhance the existing production services available from Prodigious India. The studio is connected to Publicis Groupe's global production network through LucidLink and data asset management systems, enabling seamless collaboration in real-time across various markets.
The studio has created various types of content in industries such as beauty, automotive, FMCG, and technology, providing advertising campaigns for numerous international markets. Instances of their work include showcasing products in Southeast Asia, conducting promotional campaigns during festive seasons in Australia, and producing influencer-driven content in the US.