Sabyasachi Collaborates with Tata CLiQ Luxury
To enhance the accessibility of his highly sought-after, ultra-luxury brand in the Indian market, Sabyasachi Mukherjee introduced a jewellery line specifically for the online platform, collaborating with Tata CLiQ Luxury. The unveiling was revealed with a preview of the collection at the designer’s store in ICP Fort Heritage. The digital boutique on the Tata CLiQ Luxury platform is set to launch on August 21.
The assortment will showcase a “selected range of exquisite jewellery” from Sabyasachi Calcutta, made in 18 carat gold, incorporating VVS-VS EF colour brilliant-cut diamonds, natural pearls, valuable gemstones, and the brand's renowned craftsmanship.
"The most effective method to provide access (to the brand) is via affordable jewellery." "Since purchasing luxury can turn into an investment, why not?" Sabyasachi states.
Several collections debuting exclusively for the premier luxury lifestyle platform feature the Royal Bengal Heritage Gold Collection, the Royal Bengal Diamond Collection, the Royal Bengal Pearl Series, the Sunderbans Collection, the Tiger Stripe, Shalimar, and Tiger Eye, all perfectly aligned with Sabyasachi Calcutta's Royal Bengal tiger emblem. The collection features earrings, pendants, bracelets, and rings — all designed for “everyday elegance.”
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Gopal Asthana, CEO, Tata CLiQ Luxury says, “At Tata CLiQ Luxury, we celebrate both Indian and global luxury, and this launch reinforces our commitment to curating the finest names in the world of luxury. Sabysachi is renowned for its exquisite craftsmanship and deep-rooted Indian heritage, offering a distinctive blend of traditional aesthetics and global appeal."
"With the debut of their fine jewellery on our platform, we are not only elevating our luxury jewellery portfolio but also making one of India’s most iconic brands accessible to discerning consumers across the country, including those in Tier 2 and Tier 3 cities. As India’s leading luxury platform joins hands with the country’s most celebrated designer, this exclusive partnership is set to redefine the fine jewellery experience for the digital era,” adds Gopal.
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Sabyasachi adds, “I’m proud to introduce Sabyasachi Fine Jewellery on Tata CLiQ Luxury. This collection is crafted with the same soul, the same uncompromising standards, and the same extraordinary value for which the brand has always been loved. Our pricing isn’t aspirational; it’s grounded. Yet this jewellery remains everything you’d expect from the House of Sabyasachi: refined, rooted, timeless.”