Spotify’s Vasundhara Mudgil to Lead Comms for OpenAI in India
OpenAI has named Vasundhara Mudgil as the India Communications Lead, as she moves from her role as the Head of Communications for India at Spotify, a position she held for more than seven years. Vasundhara, who is located in Mumbai, will be responsible for managing OpenAI's communication strategy and activities in the Indian market.
Vasundhara was instrumental in influencing Spotify's communication and storytelling initiatives, particularly during the launch of the platform in India.
She was responsible for guiding both internal and external communication strategies, crafting tailored messages for product and brand communication, and collaborating with international teams to ensure alignment between business goals and media strategies.
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As a result of her contributions, Spotify saw increased visibility and a stronger presence in India's competitive digital media environment.
Prior to her time at Spotify, Vasundhara was in charge of communication at Intel Corporation India, overseeing brand messaging, external engagement, and crisis communication. She worked closely with regional teams to combine local and global strategies and also supervised agency teams in implementing important communication campaigns.
Vasundhara started working at Genesis Burson-Marsteller, where she spent over seven years handling clients in corporate, technology, telecom, and media industries.
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Throughout her time there, she advanced from Associate to Associate Partner, concentrating on increasing business, managing campaigns, and maintaining client relationships.
Vasundhara's vast experience with leading technology and media companies positions her well for her new position at OpenAI, where she will leverage her expertise in strategic communication, managing reputations, and crafting brand narratives.
OpenAI has created IndQA, a fresh benchmark aimed at assessing the ability of AI models to comprehend and analyze questions relevant to Indian languages and cultural backgrounds.
The organization stated that this project aligns with its goal to guarantee that artificial general intelligence (AGI) positively impacts all people, emphasizing that for AI to be truly beneficial, it needs to function efficiently across various languages and cultures.
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OpenAI pointed out that despite the fact that English is not the primary language for about 80 percent of the global population, the current benchmarks for assessing non-English proficiency are still lacking. The company believes that popular multilingual benchmarks like MMMLU have become saturated as top models are all achieving similar high scores, which limits their effectiveness in assessing actual progress.
Additionally, current benchmarks mainly concentrate on translation or multiple-choice tasks and do not emphasize understanding context, culture, and history, which are crucial for evaluating how well an AI system understands the lived experiences of people in various regions. Due to its linguistic diversity and expanding user base, India was selected as the launch location for the project.