Truecaller Names Vikas Khanna as Senior Director, Ad Sales
Truecaller has declared the appointment of Vikas Khanna as Senior Director of Ad Sales for Truecaller India. Vikas will head Truecaller’s direct sales operations in India, concentrating on expanding direct brand collaborations, increasing premium inventory usage, and implementing industry-specific solutions as Truecaller propels the next growth phase of its advertising business.
In the last year, Truecaller has effectively restructured its advertising division, moving towards industry-focused, data-informed sales solutions that enable advertisers to acquire deeper insights, learn more swiftly, and forge more customized, results-oriented partnerships.
This development has facilitated the launch of exclusive, direct-only inventory, tailored innovation packages, and options that surpass conventional third-party inventory access. Simultaneously, Truecaller has enhanced its measurement skills via sophisticated analytics and AI-driven insights, featuring the introduction of ROI of Trust—a unique framework that illustrates the genuine business effects of trust-oriented advertising through concrete advertiser results and case studies.
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With more than 25 years of leadership experience in print, television, and digital media, Vikas’s hiring substantially enhances Truecaller ads' senior leadership team. He has a demonstrated history of developing and expanding high-impact advertising enterprises and comes to Truecaller after serving in senior leadership positions at several of India’s most esteemed media and technology companies, such as Jio Hotstar, Star Sports, ITV Network, TikTok, NewsX, TV18, NDTV Network, Times of India, and the India Today Group.
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Hemant Arora, Vice President – Global Ads Business at Truecaller says, “Direct brand relationships are central to how we see the future of advertising at Truecaller. As a platform that plays a meaningful role in consumers’ daily lives, we believe advertising must be built on a data-first approach, powered by AI, and measured beyond surface-level metrics.
"With strong foundations now in place spanning industry expertise, premium inventory and advanced measurement, this is the right moment to scale. India is a strategic market for us, and Vikas’s entrepreneurial mindset and deep market understanding make him the ideal person to take this forward,” adds Hemant.
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Vikas Khanna, Senior Director, Ad Sales at Truecaller India says, “I’m excited to join Truecaller at a time when trust, attention and outcomes are becoming central to effective advertising. Truecaller’s position as a daily-use platform, deeply embedded in consumers’ lives, creates a unique opportunity for brands. I look forward to working with the team to build strong direct partnerships, drive industry-led innovation, and deliver meaningful, measurable value for advertisers.”