Tushar Shah, who served as the chief marketing officer and business head for the movies, regional, FTA, and infotainment clusters at Sony Pictures Networks India, will be leaving the company after working there for 16 years.

He will officially resign on March 31, 2026, after a planned transition period. Shah has been with the network for over 19 years, including his previous stint from 2002 to 2005.

During this time, he oversaw brand and business strategy for various portfolios such as Sony MAX, Sony MAX 1, Sony MAX 2, Sony PAL, Sony WAH, Sony Marathi, Sony AATH, Sony PIX and Sony BBC Earth.

Also Read: iD Fresh Food Accelerates Growth New Leadership Appointments

Shah managed the successful transformation of Sony AATH, which has been profitable for more than 10 years, and supervised the Hindi and English movies, regional, free-to-air, and infotainment divisions. He was also responsible for overseeing SPNI's company-wide rebranding, the first major redesign since the channels were introduced.

Gaurav Banerjee, managing director and chief executive officer, Sony Pictures Networks India says, “Tushar has been a valued part of SPNI for many years, contributing to some of our most important brand and business milestones. His leadership, clarity of thought and consumer-first approach have helped build a strong foundation across multiple portfolios. We are grateful for his long-standing service and wish him the very best for his next chapter.”

Tushar Shah says, “SPNI has been a defining part of my professional life, and I am deeply grateful for the trust, opportunities and relationships that have shaped my journey here. I have had the privilege of working with exceptional teams across the organization and am proud of what we have built together".

Also Read: Ford Plans to Invest Rs 3,250 Crore in India

"As I move on to explore new avenues, I carry with me many learnings and fond memories".

 

Sony Pictures Networks India (SPNI) has launched the Sony AdEdge Centre of Excellence (CoE) in partnership with Accenture. This platform aims to provide small and mid-sized businesses (SMBs) and emerging brands in India with premium cross-platform advertising opportunities.

Sony AdEdge allows small and medium-sized businesses to create and implement campaigns that can reach a large audience and produce measurable results by utilizing SPNI's branding capabilities along with Accenture's expertise in targeted AI, analytics, and media strategy. The goal of this partnership is to make high quality advertising space more accessible and to generate new opportunities for up-and-coming Indian brands.

Also Read: Diageo India Ropes in Varun Koorichh as VP Marketing

The Sony AdEdge Center of Excellence provides a customized approach with adaptable purchasing choices and utilizes Accenture's cutting-edge data analysis tools to help small and medium-sized businesses target specific audiences accurately, measure campaign success after it ends, and easily expand across various channels. This integrated strategy allows emerging brands to merge the extensive reach and reliability of television with the flexibility of digital platforms, creating campaigns that establish credibility, reach a larger audience, and achieve measurable outcomes.