iD Fresh Food Accelerates Growth New Leadership Appointments
iD Fresh Food has appointed Abdul Nazer as Co-Chair, transitioning from his prior position as Co-founder & Director. Concurrently, Jaipal Singal has been promoted to Vice Chairman, a role he will hold alongside his ongoing responsibilities as the company’s Global CFO.
These appointments coincide with iD Fresh Food's intensified expansion efforts in both Indian and global markets, as the company remains committed to fostering innovation within the clean-label, ready-to-cook food sector.
P.C. Musthafa, Global CEO and Chairman, iD Fresh Food says, “Abdul Nazer has been a pillar of strength for the organisation, bringing unmatched commitment, insight, and leadership to everything he does. His appointment as Co-Chair from the position of Co-founder & Director is a natural progression of his deep contribution to iD’s success.”
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“Jaipal’s elevation to Vice Chairman is equally well-deserved as he has played a crucial role in steering the company’s financial strategic direction and building our culture of excellence. Together, their leadership will be pivotal as we continue to scale sustainably, innovate responsibly, and create long-term impact for communities.”
Abdul Nazer, Co-Chair, iD Fresh Food says, "From our humble beginnings to becoming India’s leading fresh food brand, our focus has always been on delivering authenticity and quality to every household".
"As I step into this new chapter, I look forward to continuing our mission of building a sustainable, mission-driven organisation that brings wholesome, clean food to consumers across the world".
Speaking about his elevation, Jaipal Singal, Vice Chairman & Global CFO, iD Fresh Food says, “Over the past few years, I have witnessed iD’s incredible journey of purpose-driven growth, rooted in strong values and innovation. As we enter this next phase, my focus will be on enhancing the organisation’s financial resilience, driving sustainable, long-term value creation, and preparing for IPO readiness.”
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iD Fresh Food has introduced a new product called "homestyle sambar", entering the ready-to-heat market which is worth Rs.5,000 crore. This new launch is in line with the company's goal to broaden its breakfast range by providing a variety of food choices.
The company is aiming to enter the expanding ready-to-heat market with the introduction of iD's Fresh Sambar. This market is driven by a rise in nuclear households and families with dual incomes, and is forecasted to reach $1.29 billion by 2025, with a projected annual growth rate of 13.41 percent until 2029.
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The item will be accessible on various online shopping websites in cities such as Bengaluru, Chennai, Hyderabad, Mumbai, Pune, and Delhi. The official launch in retail stores is scheduled for mid-March in Bengaluru, Mumbai, and Pune. The special blend of sambar is prepared using a sophisticated thermization technique for heat treatment, and includes 11 high-quality ingredients along with whole vegetables.